We’d like to think of this milestone as a representation of our undying commitment to our Animoto users. Some may counter our use of the word “undying” though because apparently excess coffee consumption leads to high blood pressures, high cholesterol levels, gastrointestinal problems, iron deficiency anemia, and coronary artery disease. Fantastic. Nothing like a Wikipedia search to brighten your day.
Our investors will be pleased to know that our investment in Lady Gaggia has produced some great returns. We purchased the Gaggia Titanium for $1,199. We’ve spent about $2,100 on Intelligentsia Black Cat coffee beans. (~30 5lb bags @ $70 per bag ). If we actually bought coffee at Starbucks, it would probably cost ~$1/shot, which would equate to $10k. So we’ve saved ~$7,900, and we’ve had some great coffee. That’s an ROI of about 303% so far. Not bad.
We’d like to give a loving shout-out to both aabreecoffee.com (they have the best prices on machines, they’ve helped us fix the Gaggia over the phone twice and they have incredible customer support) and Intelligentsia, which makes the best beans on earth.
What has all this caffeine been contributing to, you ask? When you see what we’ll be unveiling in the coming months, you’ll understand exactly why it’s been necessary to forgo sleep.
Okay. Back to the grind, everyone.
Let’s drink up that coffee and make more videos.