During the holiday season, most people are completely inundated by sales, special offers, and can’t-miss deals. That said, there are limits to the “sell, sell, sell” mentality, and there are plenty of ways to make your presence known for potential customers other than overtly marketing to them.
In that spirit, these video ideas are all about spreading cheer with festive, brand-awareness-raising videos. Between 60 and 65 percent of adults report being stressed around the holidays, according to Healthline. Earn some goodwill with a video that doesn’t remind them of their shopping or traveling duties.
Sales videos are an important component of your holiday marketing plan. But during all the holiday hustle and bustle, sometimes the most valuable thing you can share with your audience is a well wish or a moment of joy. We’ve rounded up some ideas for feel-good videos that’ll make for a warm introduction to your brand and will encourage engagement from customers and followers.
Consider this video your virtual holiday card to share with your social audience the day of. At this point, the shopping window has likely closed. You can settle in and enjoy your holiday and expect your customers to be doing the same. Put a bow on a season well done with a quick and heartfelt holiday greeting!
While the shopping period may be slowing down, your branding should remain strong. Add your own logo and include it as a watermark throughout the entirety of your video when you upgrade to our Professional or Teams plans.
Show off your creative flair with our Simple Holiday Stop Motion video template. It features a super simple stop motion technique that you only need a single image to accomplish. Add a photo of yourself, your colleagues, products, or your favorite winter scenes for a unique twist on your classic holiday greeting.
You can upload photos from your own personal catalog. Or, use images and video clips from our free stock library to fill in the blanks!
You can also take the opportunity to express your appreciation for your customers with our Customer Thank You Card template. It’s eye-catching and designed to be easily customized for any business, regardless of your industry.
Bring your thank you card on-brand by adding your own custom font, brand colors, and brand logo to your video. Staying on brand is easier than ever with our Teams plan. Upgrade today in preparation for the new year.
Fun fact lists are crowd-pleasers, and fortunately, they offer a flexible format as well, allowing all sorts of businesses to bring their own knowledge and voice to the table without it becoming stale for social audiences.
As you create your fun facts videos, there are two boxes that you need to check:
In the example below, the fruit cake fun facts make for a natural connection with any bakery, but you could also share tidbits about your local community or the history of your business. The second checkbox is self-explanatory. If they’re not fun, they’re just facts.
You need look no further than our Fun Festive List template for this video.
PRO TIP: Excitement is infectious. If you’re excited about your facts, your customers will be, too. Don’t be afraid to show your enthusiasm.
It’s the most wonderful time of the year to throw a holiday event. Let your customers know how grateful you are for their support by inviting them to an outing that doesn’t revolve around buying or selling. Whether it’s an in-store event with a giveaway and refreshments or an online event with live music, ask them to join using our Holiday Event Invitation template.
Humanize your brand by sharing a behind-the-scenes look at what your business is doing to get ready for the holidays. From hanging colorful lights in-store to showing your team boxing holiday orders, our Simple Holiday Story template is a festive way to share the excitement of the season.
Once your holiday ads are created, your holiday marketing should be set through Christmas. All that’s left of the holiday season after this is your New Year videos.
Want feedback on your holiday videos from fellow creators? Join our Facebook group, The Animoto Social Video Marketing Community, for advice and support!