Video Ideas

10 Most Popular Video Templates for Work and Life

Madison Fraitag


Animoto has a template for every occasion, but for our users, 10 templates always rise to the top. These most popular templates were designed for a mix of personal and business-related videos, but can all be customized for free.

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You can make every one of our top 10 templates for free in Animoto. Take a look at what’s trending right now and see if you find your new fave.

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1. Birthday Card video template

Looking for a creative way to celebrate someone’s special day? Our Birthday Card template lets you create and share a personalized greeting in minutes, whether you’re celebrating together or from a distance.


Swap out the stock for photos and video clips of your loved one. Add your recipient’s name and age along with a custom birthday message to personalize the text. Change the colors and fonts to fit your loved one’s style. Keep the song in the template or switch it up for something more their style.

2. Bite-Sized Product Promo video template

In a recent survey, 93% of marketers told us that they found a new customer because of a video on social media. Short videos, like the one you can make with this template, give you a fast, effective way to grab attention and get viewers to click through to purchase your product or service.


Use photos of your product instead of the stock art that comes with the template. Fit the text to your unique offering. Change the colors and font to match your brand. Make a copy of your finished video. Then, use the ratio tool to create a vertical video for a Facebook or Instagram Stories ad.

3. Educational Presentation video template

Video can be a valuable resource for teachers, parents, and students alike. The Education Presentation allows you to break down assignments, create dynamic reports, or deliver classroom updates in a fun and engaging way.


Swap out our stock art for photos and video clips of your topic. Switch up the aspect ratio to landscape for presenting to a group. Use text to provide details on your assignment or support your presentation. Stick with the template song or choose a different tune.

4. Anniversary Celebration video template

Capturing years of memories is easy with our Anniversary Celebration template. Simply upload photos and video clips of the happy couple and share it with the whole family to celebrate their love. Even better, this template can be customized to fit any romantic occasion.


Swap out our stock art for photos and video clips of the love birds. Write a heartfelt messaging about their time together. Swap the color palette to fit the mood of love, or select the couple’s favorite colors. Keep the song in the template or choose a new one from our library of commercially licensed music.

5. New Launch Promo video template

One of the most effective ways to sell a product is to demonstrate how it solves a problem. The New Launch Promo template lets you highlight the features of a new product while explaining how it makes life easier for your target audience.


Swap out our stock art for photos and video clips, or feel free to keep it. Use a compelling statistic related to your product or service. Explain your product or service and its features with text. Keep the song in the template or choose a new one from our library of commercially licensed music.

6. Product Brand Story video template

Before trying to sell your product, be sure to tell your brand story. Sharing how your brand and product line came about helps to gain brand recognition with your target audience, and earns even more trust from your existing customers.


Swap out our stock art for photos and video clips representing your brand. Use a compelling statistic related to your industry. Explain your product and its features, or how your brand got started. Keep the song in the template or choose a new one from our library of commercially licensed music.

7. About Us video template

The About Us template gives you a framework for the story of your business—just customize with your own information. Explore what makes your business different from the competition in an elegant, sophisticated way.


Add photos of your team, office, or products to the template. Include text that explains what makes your business unique. Change colors, fonts, and styles to match your brand. Keep the included song, or choose a new one from our library of commercially licensed music.

8. Self-Introduction video template

Let your new team know who you are and that you’re looking forward to working with them right from the get-go. Customize this template to create a short video bio, then share your finished project with new or prospective co-workers to help them get to know you better.


Replace the stock art with photos and video clips of you in your element. Change the text to fit your interests and qualifications. Customize with your favorite colors and fonts. Select a song in a genre you like, or keep the song in the template.

9. Tell a Travel Story video template

The Tell a Travel Story template offers a simple way to do just that. Recap or relive the most memorable moments from your recent adventures, then share with friends and followers on social with just a few clicks.


Include your own photos and video clips instead of the stock images. Choose colors and fonts that match the atmosphere of your destination. Highlight any memorable excursions and events you want to remember forever. Find a song that fits your trip.

10. Digital Album video template

For professional photographers, video acts as a way to build emotion. The combination of music and beautiful images works well in a sales session or as an add-on for clients. This type of album offers a beautiful keepsake that works for almost any genre of photography. It’s also highly shareable, and lets you build word of mouth for your business.


Adjust the text to fit your client. This template works well for newborns, children, weddings, seniors, and more. Replace stock images with the best shots from your client’s session. Use your brand colors or add your logo as a watermark to make the video your own. Switch the song to fit your genre of photography.

Get started for free

If you discovered a video template you loved in this post, you can find it in the Popular category in our template selector. Head over to start your next video project!