Animoto, best known for the web application that lets users quickly and easily create personalized, professional-quality videos from their own photos and music, today released a commercial-use service called Animoto for Business. Businesses ranging from large enterprises to one-person boutiques can now utilize Animoto’s video creation service to create high-impact videos for any commercial purpose.
“Creating professional-looking video from images and music is difficult and time-consuming, and it requires expensive software” said Brad Jefferson, CEO & Co-founder of Animoto. “Larger businesses typically outsource such video creation services for thousands of dollars per video, while smaller businesses settle for suboptimal videos or commonly go without. Now, Animoto for Business makes it easy and inexpensive for all businesses to benefit from high-end video production. Anyone, in any role at any business, can create great-looking video content simply by uploading images and music and letting Animoto take care of the rest.”
Animoto for Business is a subscription service that gives unlimited access to create, present, view, and download commercial-use videos. Subscriptions cost $99 per user for three months, or $249 per user for one year. With the subscription, Animoto for Business customers gain access to music licensed for commercial use, are able to produce videos with minimized Animoto branding, and are granted access to unlimited DVD-quality video downloads.
For the launch of its commercial offering, Animoto partnered with ten companies across several industries to validate its broad application and showcase the diverse ways in which the service can be used. Animoto has empowered companies large and small to transform their images into rich, impressive video for a variety of different ends. From some of the launch partners, which range from photographers, media specialists and technologists to wineries, restaurants and retailers:
More information on how these and other partners are using Animoto for Business can be found on the case study page for Animoto for Business
The heart of Animoto is its Cinematic Artificial Intelligence technology that thinks like an actual director and editor using the same sophisticated post-production skills and techniques that are used in television and film. The technology takes into account every nuance of a song: the genre, song structure, energy, rhythm, instrumentation, and vocals. No two videos are ever the same; even videos generated with an identical set of images and music will each have a completely distinct set of motion design. Videos are produced in widescreen format, can be emailed, embedded on any website or downloaded in DVD-quality formats for display on computers, televisions, and even large projection screens.
In recent months, Animoto has received broad industry recognition including awards such as the Web Award for the “Film/TV”category at the 2008 SXSW Interactive Festival, the Audience Choice award for best “Creation”startup at the Under the Radar Conference produced by Dealmaker Media, and the best new product in the “Entertainment & Media”category at the American Business awards.