Do-it-yourself software
The easy explainer video maker
Create an explainer video that helps people understand your product or service. Animoto's explainer video maker makes it easy to create a video using your own photos, video clips, and text.
Free explainer video maker
93% of marketers say they've landed a new customer thanks to a video on social media. So, don’t just write about your awesome products and services, show people how it works. Animoto's explainer video maker lets you create a professional explainer video in a matter of minutes. No video editing experience necessary.
Create your own explainer video
Explainer video templates make it easy to get started
Voice-over
Tell your story in your voice and create an emotional connection.
Animated elements
Make important moments stand out and draw your viewers’ eyes to crucial information in your video with dynamic visual elements.
Stock media & music
Access millions of Getty Images stock assets and thousands of licensed songs.
Saved Brands and Templates
Stay on brand and on schedule with saved brand colors, fonts, and more.
Inspiring with explainer videos
Product how-tos
Are you releasing a new product? Make a step-by-step video describing why your product is important and how it will benefit your customers.
Brand introductions
Whether you’re a new brand in your speciality, or you’ve been around for many years, it’s never too late to create an introductory video. Explain the basics about your brand and why viewers need your products or services.
Problem-solving videos
Viewers often turn to video when they have a problem. Engage their attention by offering easy-to-understand solutions that’ll make them turn to you again the next time they have a question.
Making your explainer video
Select a storyboard template
Animoto has lots of storyboard templates to choose from, letting you create any kind of explainer video you want. Each template is 100% customizable, so you can personalize them to fit your brand.
Add visual effects and music
Customize with animated text effects, fresh colors, or logo watermarks to make your video fit your brand. Then, pick a song from our library of licensed music to give your video the look and sound it deserves.
Preview your video before publishing
Check each block in your video to make sure it flows well, makes sense, and effectively explains your subject matter. When you’re ready, produce your video and share it.
Posting explainer videos
Facebook video ads
Build a following quickly, with Facebook ads targeting audiences that are likely to convert. Increase your video’s effectiveness by tailoring your video to fit your Facebook ad’s audience.
Website videos
Introduce your brand to new visitors on your website. Explain your mission statement, display your latest products, and turn viewers into customers.
Email marketing videos
Share your knowledge with your email list. Send them helpful tip videos designed to inspire and motivate. Start improving your open rates today!
3Xengagement
2Xlink clicks
65%increase in views
Case study
See how one company's explainer video boosted sales
"After using Animoto, we saw a 65% increase in video views resulting in a boost in sales and trial downloads—our largest jump in engagement to date."
Andrew FunderburgFounder
Easy to create
How to make an explainer video with Animoto
Choose a template
Select one of our explainer video templates for your product, business, nonprofit, and more. Or, get creative and make a one-of-a-kind video by starting from scratch.
Upload your media
Add all the photos and video clips you need to explain your story. If you're running low, you can dip into our Getty Images stock library.
Change the look and feel
Customize your video to match your unique vision and brand. Explore our pre-designed themes for a quick start, or take full control by selecting your own colors, fonts, animations, and music to create a video that’s uniquely yours. We have a library of 3,000 licensed songs so you never have to worry about copyright issues.
Produce and share
Your explainer is ready to be shared! Download your video in crisp 1080p HD or post it directly to your favorite social platform, all with ease on Animoto.
Frequently asked questions
Explainer video resources
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation
