Do-it-yourself software

The easy explainer video maker

Create an explainer video that helps people understand your product or service. Animoto makes it simple to make a video using your own photos, video clips, and text.

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Elevate your brand with explainer videos

93% of marketers say they've landed a new customer thanks to a video on social media. So, don’t just write about your awesome products and services, show people how it works. Animoto lets you create a professional explainer video in a matter of minutes. No video editing experience necessary.

Create your own explainer video

Storyboard templates make it easy to get started

Expert Explainer

Share your expertise with your audience and provide interesting or useful advice about a trend in your field. Show your knowledge with informative text, video clips, and images.

Use this storyboard

Editorial Explainer

Give your audience relevant information they can apply right away. Combine text and visuals that tell a story viewers will want to share and that'll increase the chances of your video going viral.

Use this storyboard

Real Estate Explainer

Win over prospective home buyers with a real estate explainer video that shows off how much you know about the industry. Add animated text effects to help your statistics stand out when you share them.

Use this storyboard

Inspiring with explainer videos

  1. Product how-tosAre you releasing a new product? Make a step-by-step video describing why your product is important and how it will benefit your customers.
  2. Brand introductionsWhether you’re a new brand in your speciality, or you’ve been around for many years, it’s never too late to create an introductory video. Explain the basics about your brand and why viewers need your products or services.
  3. Problem-solving videosViewers often turn to video when they have a problem. Engage their attention by offering easy-to-understand solutions that’ll make them turn to you again the next time they have a question.

Making your explainer video

  1. Select a storyboard templateAnimoto has lots of storyboard templates to choose from, letting you create any kind of explainer video you want. Each template is 100% customizable, so you can personalize them to fit your brand.
  2. Add visual effects and musicCustomize with animated text effects, fresh colors, or logo watermarks to make your video fit your brand. Then, pick a song from our library of licensed music to give your video the look and sound it deserves.
  3. Preview your video before publishingCheck each block in your video to make sure it flows well, makes sense, and effectively explains your subject matter. When you’re ready, produce your video and share it.

Posting explainer videos

  1. Facebook video adsBuild a following quickly, with Facebook ads targeting audiences that are likely to convert. Increase your video’s effectiveness by tailoring your video to fit your Facebook ad’s audience.
  2. Website videosIntroduce your brand to new visitors on your website. Explain your mission statement, display your latest products, and turn viewers into customers.
  3. Email marketing videosShare your knowledge with your email list. Send them helpful tip videos designed to inspire and motivate. Start improving your open rates today!

Case study

See how one company's explainer video boosted sales

Fundy, a design software company, wanted to market their new program suite to professional photographers. With just a few stock photos and video clips, along with some footage of the software in action, Fundy quickly put together a Facebook ad describing their new product.

Using Animoto let the company cut their design time by 75% and the video itself netted more than 13k views. In the end, Fundy’s explainer video increased their video views by 65% and boosted the company’s sales and trial downloads.


increase in video views


decrease in editing time

Easy to create

How to make an explainer video with Animoto

  1. Select a storyboard template or start from scratch
  2. Upload your photos and video clips or select from our Getty Images stock library
  3. Personalize by changing colors, music, and text, and adding your logo
  4. Produce and share your explainer video

Make an explainer video in minutes

Starting at $33/month

Start free trial See pricing

We want to help you explain what you know

As you get begin making your own video tutorials, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.