Sell more, with video

Easy video ad maker

Create eye-catching video ads in minutes. Animoto makes it simple to create compelling video advertisements that build your brand and drive conversions.

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Grow your business with video ads

Introduce yourself and your products to a brand new audience. Video ads are a great way to gain brand exposure, build engagement, and attract new customers. In minutes, you can create video advertisements from your photos and video clips that get attention and convert to sales.

Make your own video ads

Get started with one of our storyboard templates

Holiday promotion

Advertise seasonal discounts and promotions with style. Combine photos of your products or video clips of services you provide with eye-catching, animated text effects and a refined color scheme.

Use this storyboard

Online sale

Boost your ecommerce store's sale with short, effective promo videos. Use enticing text with a split-screen design to grab attention. Show off your products and convince viewers to buy.

Use this storyboard

15 sec video

Make a short video to preview your product or service using just a handful of photos. Give a tantalizing look at your latest offering, so your audience will want to click to learn more.

Use this storyboaed

Video ads for all platforms

  1. Wowing on InstagramInstagram continues to grow in popularity and is now the second most popular social media platform behind Facebook. Animoto's fast, easy interface means you can regularly post playful or elegant video ads to your Instagram feed or IG Story.
  2. Engaging on YouTubeYouTube seems like an obvious choice for video posting, but it's often underutilized by video advertisers. You can take advantage of that! Create TrueView ads with video templates co-designed by Animoto and YouTube. Then target your ads so they appear before or after videos that relate to your industry—even before competitors.
  3. Utilizing Facebook AudiencesFacebook has more than 3 billion registered users, and lots of ways to help you target them. Make videos with your audience in mind, then build custom audiences. Consider users' interests, locations, or the pages they interact with and start streamlining your sales funnel.

Tips for creating ads that convert

  1. Short-form videosAttention spans are shorter than ever before. The average viewer will spend only 10.7 seconds watching a 22-second-long ad. This means your video should get to the point fast! Focus on keeping your video's length down and the messaging strong.
  2. Calls to actionsAds work best when they have a clear call to action. Guide viewers to an offer, sign-up form, or pre-sell page. Ensure that your audience knows exactly what you want them to do after watching your video ad.
  3. Quick transition Ads limit the time you have to get your point across, but Animoto can help. Swiftly send viewers from one content block to the next using our timing controls. Add snappy transitions that keep your audience entertained and informed.

Top video ads tips

  1. Choosing the right proportionsMake sure your video has the right aspect ratio before you publish and post. Content posted to a social feed like Instagram's will look better if you use a square aspect ratio, while YouTube ads should be published as landscape video. Animoto lets you switch back and forth between video proportions easily, so you can reuse ads on more than one platform.
  2. Keeping text visibleOn platforms like Facebook or Instagram, people tend to watch videos with the sound off. That's why it's important to keep your text nice and clear. Use fonts and text colors that stand out against your background, rather than blending in, so your words will get seen.
  3. Start with a video clipMovement grabs attention right away. Try starting your ad with footage that's only 2-3 seconds long to immediately draw viewers' eyes. Don't have much video? Check out our Getty Images stock library for footage, or choose an Animoto video style with dynamic text to add interest to any project.

Case study

See how this company increased their online sales with one video ad

Nest Homeware was looking for a new way to stand out from the competition, and, they decided to try video ads. The business had heard about Animoto for social media video marketing and wanted to give it a shot. Within a couple hours, they were able to create and post their first Facebook video ad using a collection of existing photos of their product line. The campaign quadrupled Nest Homeware’s weekly sales, as well as giving them a huge boost in engagement on social.

500

website visits

4x

weekly sales

DIY has never been easier

How to make a video ad using Animoto

  1. Select a storyboard template or start from scratch
  2. Upload your photos and video clips or choose from our library of Getty Images stock photos and footage
  3. Personalize your video by changing colors, font, music, and text
  4. Produce, publish, and launch your video ad campaign

Make your own video ads in minutes

Starting at $22/month

See pricing

We want to help you make successful video ads

As you begin creating videos, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.