Do-It-Yourself
Easy video ad maker
Create eye-catching video ads in minutes. Animoto makes it simple to create compelling video advertisements that build your brand and drive conversions.
Grow your business with video ads
Introduce yourself and your products to a brand new audience. Video ads are a great way to gain brand exposure, build engagement, and attract new customers. In minutes, you can create video advertisements from your photos and video clips that get attention and convert to sales.
Make your own video ads
Get started with one of our video ad templates
Video ads for all platforms
Wowing on Instagram
Instagram continues to grow in popularity and is now the second most popular social media platform behind Facebook. Animoto's fast, easy interface means you can regularly post playful or elegant video ads to your Instagram feed or IG story.
Engaging on YouTube
YouTube seems like an obvious choice for video posting, but it's often underutilized by video advertisers. You can take advantage of that! Create trueview ads with video templates co-designed by Animoto and YouTube. Then target your ads so they appear before or after videos that relate to your industry—even before competitors.
Utilizing Facebook audiences
Facebook has more than 3 billion registered users, and lots of ways to help you target them. Make videos with your audience in mind, then build custom audiences. Consider users' interests, locations, or the pages they interact with and start streamlining your sales funnel.
How to create video ads that convert
Short-form videos
Attention spans are shorter than ever before. The average viewer will spend only
Calls to actions
Video ads work best when they have a clear call to action. Guide viewers to an offer, sign-up form, or pre-sell page. Ensure that your audience knows exactly what you want them to do after watching your video ad.
Quick transition
Ads limit the time you have to get your point across, but Animoto can help. Swiftly send viewers from one content block to the next using our timing controls. Add snappy transitions that keep your audience entertained and informed.
Top video ads tips
Choosing the right proportions
Make sure your video ad has the right aspect ratio before you publish and post. Content posted to a social feed like Instagram's will look better if you use a square aspect ratio, while YouTube ads should be published as landscape video. Animoto lets you switch back and forth between video proportions easily, so you can reuse ads on more than one platform.
Keeping text visible
On platforms like Facebook or Instagram, people tend to watch videos with the sound off. That's why it's important to keep your text nice and clear. Use fonts and text colors that stand out against your background, rather than blending in, so your words will get seen.
Start with a video clip
Movement grabs attention right away. Try starting your video ad with footage that's only 2-3 seconds long to immediately draw viewers' eyes. Don't have much video? Check out our Getty Images stock library for footage, or choose an Animoto video style with dynamic text to add interest to any project.
4Xweekly sales
500+clicks to website
8%increase in page likes
Success Story
See how this company increased their online sales with one video ad
"We are thrilled with the results from our first attempt at video advertising on social media. Running our Animoto video on Facebook and Instagram not only increased awareness of the Nest brand, but we also made 4x our usual online sales."
Matt CavallaroFounder
DIY has never been easier
How to make a video ad using Animoto
Choose a template
Start creating stunning ads with ease using our professional video template. Simply choose your favorite to kick off your video with a strong start. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading your product photos and video clips and dragging them to create a one-of-a-kind video. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Customize your video
Personalize your video to reflect your brand. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share online worry-free.
Produce, publish, and launch
When your video is ready, download it in stunning 1080p HD, embed it in an email, or post directly to social media—all through Animoto.
Frequently asked questions
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Great videos start here
- No experience needed
- Hundreds of professional templates
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