Upload, edit, share to your campaigns

Video email marketing made easy

Increase email open rates and engagement by creating professional videos your audience will love. With Animoto, you can easily make great short videos for email that drive results.

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Why use video for email marketing?

Adding videos to emails boosts click-through and open rates. Share a new collection line, demonstrate a how-to, or send out a community challenge that makes your audience feel engaged with your brand.

Video email marketing in three steps

Select a template

Animoto has a template ready for any occasion. Get the editing process underway by choosing a template that speaks to your needs. You can also start from scratch for a totally clean slate.

Stylize and edit your video

Make your content unique, special, and 100% your own. Animoto gives you a ton of fonts, colors, and other effects to choose from that will make your video stand out when you share it with your audience.

Share with your email list

Publish your video with your email list in minutes. Place it into a new campaign or save it for a later campaign.

The keys to success

Email campaign preparation

Planning ahead is a key factor in producing videos that drive results for your campaign. Understand the purpose of your email marketing videos and the audience you are targeting with them.

Production quality

Audiences engage better with videos that look and sound professional. Shoot your videos on a high quality device, and most importantly, edit them using Animoto’s easy to use video editor. We have the features you need for better looking videos.

Create a series of videos

Keep your audience engaged and move them through your sales funnel. Create a drip campaign that highlights different features of your product line, or give a how-to that walks them through a particular process.

Email marketing video stats

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Mobile-viewing first

More than 50% of internet users are on mobile devices. Create square and landscape videos that fill your viewer’s full screen while they’re watching on their phones.

Boost click through rates

Marketers who include emails in their campaigns see click-through rates improve by up to 300%. Give readers a reason to open your content and engage.

Shorter videos improve engagement

Videos that are less than two minutes in length get higher engagement rates than longer videos. Keep your messaging concise with Animoto’s effective templates.

Step-by-step

How to make a great short video for email

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Pick a template

Select a template to match the goal of your email marketing campaign. Animoto has hundreds of templates for everything from promos to announcements, company updates, product launches, and more.

Upload your media

Upload your product photos, headshots, and graphics. Then, just drag and drop them into your video to tell your story.

Apply your brand

Create a seamless experience by applying your brand elements to your video. Change the font, colors, and accents to match your guidelines, or apply everything with a single click by creating a Saved Brand.

Publish and send

Finally, download your video in 1080p HD, upload to your favorite email client or hosting site, and share your video with your audience.

Feel confident with video

We’re on your team around the clock to guide you through your next project

Great videos start here

  • No experience needed
  • Hundreds of professional templates
  • Unlimited video creation

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