Social media marketing

The easy social media video maker

Make professional videos for social media in minutes. Animoto’s drag-and-drop video maker allows you to create video content that stands out.

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Drive results with video on social media

Social video gets more shares than text and static images combined. It also encourages more views, tags, and comments, which can help you get noticed on platforms like Facebook, Instagram, and Twitter. Whether you need fresh, engaging content for organic or paid social media ads, Animoto is your go-to video editing solution. No video or design experience required.

Make your own social media video

Social video templates designed to stand out

Facebook Video Ad

Roll out your latest product with a memorable, bite-sized video ad. Use this Facebook template designed to make your newest releases stand out.

Use this template

Instagram video promo

Show off your best reviews on Instagram. Generate excitement with eye-catching transitions and product photos that can be shared as Instagram posts or Stories.

Use this template

How-to Video for YouTube

Make a helpful step-by-step tutorial that shows viewers how to get more value from your products. Then, post as a YouTube video ad or a regular YouTube video.

Use this template

Creating an effective social campaign strategy

  1. Set objectivesEach social media video should have a defined purpose, whether you want to boost engagement to your website, generate sign-ups for your email list, or introduce a new product line. Browse Animoto’s collection of storyboard templates to find a pre-built template that matches your goals or fits the look you want for your video.
  2. Unlock your audienceYour social media video strategy starts with knowing your audience inside and out. Thankfully, social platforms like Facebook and Instagram simplify matters by providing detailed user information about your target customers.
  3. Measure resultsMake sure you’re hitting your goals for social. If you’re not, try an A/B test to find out they type of video that works best for your audience and your message. Animoto makes it easy to create multiple versions of one video for testing or edit an existing video to make it even better.

Best practices for creating effective social media videos

  1. Choose a horizontal or square videoDifferent social platforms require different video sizes. Lucky, Animoto makes changing your video’s aspect ratio a breeze. Alternate between landscape and square dimensions in just a few clicks.
  2. Keep text visibleSince so many viewers watch with the sound off, easy-to-read text is a must. Animoto includes dynamic text styles with features that enhance legibility and make text attention grabbing and fun.
  3. Add emotion with your soundtrackAnimoto gives you access to hundreds of professionally licensed songs that let you make social media videos with music. Elevate your video with music that fits the mood you want to create and build an emotional connection with your audience.

Posting your social media videos

  1. Share to Facebook, Instagram, YouTube and moreAnimoto allows you to post to all of the top social media platforms, including Facebook, Instagram, Twitter, and YouTube.
  2. Make video ads or organic postsCreate powerful videos for both paid and organic social media campaigns. Build your audience through well-targeted video ads, engaging organic posts. Use A/B testing to improve your videos and your targeting.
  3. Define your objectiveDetermine if your social media video is geared for driving sales, boosting engagement, or capturing leads to your website. Understanding your campaign objectives will help you create a more effective video using Animoto.

Case study

See what Buffer discovered based on a test of 60 video ads posted on social

Social media management tool Buffer has to stay on top of all the latest social trends to succeed. That’s why they decided to run a series of A/B tests to discover exactly what helps a video do well on Facebook. They turned to Animoto, since they wanted to be able to create multiple videos quickly to get results as fast as possible.

After more than 60 tests related to aspect ratio, device targeting, and style of content, Buffer learned a lot about social users, including the fact that square videos significantly outperform horizontal ones, especially on mobile. In fact, their square Animoto video gave them their second highest performing video ever, boosting engagement and views and letting Buffer rapidly develop best practices they could share with customers.

70%

increase in engagement

100%

increase in views

Easy to create

How to make a social media video with Animoto

  1. Select a storyboard template or start from scratch
  2. Upload your photos and video clips or choose from our library of Getty Images stock
  3. Personalize by changing text, colors, and music, and adding your logo
  4. Produce and share to your social media account

Make a video for social media in minutes

Starting at $33/month

See pricing

We want to help you boost your brand with social media video

As you get begin making your own videos for social media, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.