Social media video editor
Make your social media content stand out. Create professional videos in minutes with Animoto's free, easy drag-and-drop video editor.
Drive engagement with video on social media
Video posts on social media gets more shares than text and static images combined. Video encourages more views, tags, and comments, helping you get noticed on platforms like Facebook, Instagram, and X. Whether you need fresh, engaging content for organic or paid posts, Animoto’s social media video editor is your solution. No video or design experience required.
Create social media videos that look professionally edited
Animoto’s beginner-friendly toolkit means anyone can edit like a pro. Upload your photos and videos then use Animoto’s simple drag-and-drop editor to create unlimited social media videos.
Music library
Choose from 3,000+ licensed songs to set the mood for your social media video.
Resize video
Effortlessly reformat your video to post and perform on all social media platforms.
Voice-over
Record and edit a voice-over within Animoto to tell your story in your own voice.
Stock images & video
Access millions of licensed photos and videos from a built-in Getty Images library.
Saved brands
Save your colors, logo, custom font, and branded elements to quickly roll out on-brand videos.
Pro effects
Drag and drop to add professional animations, transitions, and graphics.
Get started with social media video templates
FEATURED PLATFORMS
One social media video maker for any platform
Create compelling product demos for YouTube or on-trend videos for TikTok and Instagram. Use Animoto’s prebuilt templates and attention-grabbing elements to easily gain traction on any social media platform.
Discover new audiences through high-quality videos.
Easily edit videos with animations, music, and effects.
YouTube
Produce in-depth videos with screen and webcam recording.
TikTok
Create highly-shareable videos that stand out on any feed.
Build your brand awareness with professional B2B videos.
X
Increase engagement with short videos and slideshows.
Get more ROI from your video marketing
No more bottlenecks, complicated software, or costly video editors. With Animoto, you can turn ideas into videos fast—helping you take advantage of trends and see the return on investment with social media that everyone’s talking about.
Create reusable video templates
Turn your videos into reusable templates, ready to re-post across all platforms. Design elements, music, media, and text will auto-populate so you can quickly roll out on-brand videos.
Easily produce professional video ads, reels, and more
Whether you’re adding to your story or creating a video ad, get a head start with templates designed to earn success on social media, platform-specific tips from video experts, and all the tools you need to captivate your audience.
70%Increase in engagement
60Video variations
100%Increase in views
Case Study
See what Buffer learned after testing 60 social media videos
Buffer turned to Animoto to A/B test social ads. After testing everything from aspect ratio to device targeting, Animoto gave Buffer its second-highest-performing video ever, boosting engagement and helping Buffer rapidly develop best practices to share with customers.
You don't need a big budget to produce high-quality video
Create and share social media videos for free with Animoto
Create an effective social media video strategy
Set your video objectives
Your social media video should have a defined purpose whether that’s generating sign-ups or building brand awareness. Browse Animoto’s collection of storyboard templates to find a prebuilt template that matches your goals or fits the look you want for your video.
Unlock your audience
Your social media video strategy starts with knowing your audience inside and out. Thankfully, social platforms like Facebook and Instagram simplify matters by providing detailed user information about your target customers.
Test your video concepts
Are you hitting your goals for social? If you’re not, try an A/B test to find out they type of video that works best for your audience and your message. Animoto makes it easy to create multiple versions of one video for testing or edit an existing video to make it even better.
Tips for your social media video editor
Boost engagement on your social media videos
Revisit your strategy goals
Is your social media video geared for driving sales, boosting engagement, or directing leads to your website? Understanding your campaign objectives will help you create a more effective video using Animoto.
Make video ads and organic posts
Create powerful videos for both paid and organic social media campaigns. Build your audience through both well-targeted video ads and engaging organic posts. Use A/B testing to improve your videos and your targeting.
Share to Facebook, Instagram, and YouTube
Increase the reach of your videos and capture a larger audience by resizing and sharing your video across multiple social platforms. Animoto allows you to post directly to Facebook, Instagram, X, and YouTube.
How to use Animoto's social media video editor
Select a template
Choose a template or start from scratch to create your social media video. Animoto has hundreds of templates for every kind of video and platform.
Upload or record your media
Easily upload existing video or images or create new media clips like webcam, screen, and voice recording without leaving Animoto. Fill in the blanks with licensed stock images and video from our Getty Images library.
Edit with drag and drop
Drag and drop to cut together your video, change the order of clips, and easily add professional effects like music, animations, transitions, and graphics.
Share to social media
Share directly to your social channels from Animoto. Resize your video to optimize it for sharing across different platforms.
Frequently asked questions
Feel confident with video
We’re on your team around the clock to guide you through your next project
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation
