Create professional videos for your cause

Non-profit video storytelling, made easy

Receive more donations for your non-profit organization with simple, beautifully produced, marketing videos.

Fundraising marketing for all

Create non-profit fundraising videos that help people open their hearts to your cause. In minutes you can produce content for social media marketing, email blasts, or presentations that’ll help share what your non-profit or charity does and how it’s helping make the world a better place.

Video fosters emotion and connection, giving you the tools you need to create fundraising that works. That’s why Animoto aims to make video creation accessible for everyone. Click here to apply for a special rate on our annual plans for non-profits.

Step-by-step guide to making non-profit videos

Step 1

Upload your photos and video clips

It’s as basic as it sounds. Simply upload your photos or video clips into Animoto and start creating your project.

Step 2

Edit any way you want

Get creative with it. Animoto gives you tons of pre-made templates and other features for customizing your non-profit videos. Make it unique to your cause. Choose colors, fonts and styles, add your logo as a watermark, and find visuals in our library of Getty Images stock.

Step 3

Get heard through social campaigns

Use your new non-profit video to boost your fundraising efforts. Animoto lets you post to multiple social channels, or you can save your video on your computer for future use.

Generate shared experiences

  1. Connect with your audienceA video slideshow can be a great way to connect with viewers and encourage donations. Be sure to tie in images that help your audience relate to your cause.
  2. Use text to motivateShort, but powerful, lines of text can compel your audience to take action. Be sure to add a sense of urgency and time sensitivity to your calls to action.
  3. Select music that moves your audienceMusic can underscore the emotion you want your video to create. Animoto lets you choose from a number of music tracks, and also makes recommendations for you depending on style.

Save money and time

  1. Professional video editingAnimoto helps to become your own video editor. Quickly learn how to produce videos that look great and encourage people into taking action.
  2. Sample from a storyboardStart your project off right with one of our social-tested templates. Cut time out of your editing process with a pre-built storyboard for your fundraising campaign, based on successful non-profit campaign practices.
  3. Finish projects on your termsNo more being held to the schedule of freelance editors or other third parties. You can create your project entirely on your own and in less time, making it a cinch to respond to events and crises as they happen.

Social media marketing for non-profits

  1. People love videos It’s no secret that video marketing is more effective than sharing photos, especially when it comes to driving donations for a cause. Video ranks higher in social feeds on Facebook, Instagram, Twitter, and more. Which is why it's no secret that non-profit video marketing is more effective than sharing photos, especially when it comes to driving donations for a cause.
  2. Easily turn videos into adsWhether you want to make a 30-second video or a 3-minute one, Animoto gives you the tools to create compelling social ads. Include calls to action and increase conversion rates.
  3. Turn photos into videosAnyone can become a videographer. Use Animoto to turn your camera roll into a video slideshow, and tell a story.

Success Story

Tripling reach on social through square video

Famous sociologist Jane Goodall mastered the art of video creation to help her create content that furthered her conservation efforts. In testing, she found that square videos gave her higher conversions and better overall engagement than landscape videos. These videos are especially easy to consume for mobile users who make up 60% of all internet users.





Create in minutes

Get started with a storyboard template

Non-profit Campaign

Share your non-profit’s story in a way that boosts donations and encourages engagement.

Use this template

Social Fundraising Ad

Create social media ads that resonate with viewers and stimulate action while raising awareness.

Use this template

Weekly Feature

Shine the spotlight on a different story each week to keep viewers returning for more content.

Use this template

Why Animoto?

Everything you need to get started

Drag. Drop. Impress.

Easily drag and drop your own photos and video clips into pre-built templates, designed to help you stand out on social media and beyond.

Style it the way you want

Customize your videos. Choose from 28 fonts, add your own brand colors and logo to create professional videos that match your unique brand.

Look like an expert

Choose from a variety of professionally designed video styles and templates to create videos that stack up to the big brands you see on social.

Make a video for your non-profit in minutes

Starting at $33/month

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What customers are saying

Use our guidance to unleash your creativity

As you get started making videos, we're here to help along the way! Get started with Animoto and join others just like you in our social video marketing community on Facebook. Our team of video experts are ready to help you grow with tips, ideas, inspiration, and feedback on your videos.