Video Ideas

January Social Holidays to Celebrate with Video

Kari Livesay


If you’ve resolved to create more marketing videos in the new year, you’ve come to the right place. Each month, all year long, we’ll be sharing the social holidays that you should be aware of. You’ll also find examples and templates to jog your imagination and give you a headstart on the creation process.

2021-January-Calendar Blog

First up, January! Check out the list below to see which holidays could apply to your business, then bring those ideas to life with video. Keep reading for suggestions and templates that make your video creation fast and easy.

January Social Holidays

  • New Year's Day
  • National Vision Board Day
  • National Clean Your Desk Day
  • Get to Know Your Customers Day
  • Martin Luther King Jr. Day
  • National Use Your Gift Card Day
  • National Compliment Day
  • National Spouses Day
  • National Have Fun At Work Day
  • National Opposite Day

January Video Ideas & Examples

Set the tone for your year with a full content calendar in January. Check out these examples for videos that you can make in minutes.

New Year’s Day

Kick off 2022 with a festive and encouraging message on January 1 using our New Year’s Greeting template. Use this as an opportunity to spread goodwill while staying top of mind with customers going into the new year.

Get to Know Your Customers Day

Get to know your customers on Get to Know Your Customers Day! Drum up engagement on your social channels with a Story that asks your customers a question about themselves. Keep it simple to encourage as many responses as possible.

You can also use the IG Story poll sticker to make participation especially straightforward. Customize our Graphic Story Promo template to fit your needs and start learning more about your customers.

Martin Luther King Jr. Day

Celebrate Martin Luther King’s legacy by sharing one or several of his quotes that hold particular meaning to you. We have several quote-based templates, including our Impactful Quote template, to help you uphold and amplify his message of justice.

National Use Your Gift Card Day

Gift cards are always one of the hottest holiday gifts, and now is the time to encourage customers to make good use of them. With sales typically slowing down in the wake of the holidays, gift cards are a great way to garner traffic to your store or website. Use our Last-Minute Gift Card Promo template, updating the text to reflect this holiday.

Compliment Day

There’s more than one direction you can take on Compliment Day. One option is a well-deserved pat on the back with a compilation of positive reviews from your customers. Alternatively, you can take the opportunity to throw out some compliments of your own to your favorite customers using our Editorial Quote List template.

Ready to get started?

Every business has its own approach to social media. Start by creating a few of the videos we mentioned in this post, and you’ll be well on your way to a fully-stocked content calendar.

For more video inspiration, as well as feedback on your work from fellow video creators, join our private Facebook group, the Animoto Social Video Marketing Community.