Do-It-Yourself

The easiest way to make real estate videos today

Create stunning, high-quality real estate videos in minutes. Show off your listings with our easy to use, drag-and-drop video maker.

Real estate listings with video receive 403% more inquiries

Market your properties with videos and slideshows made to impress. With just a few easy clicks, you can produce a masterpiece that’ll help your properties shine and keep your clients impressed—no experience necessary.

Video is an excellent way to get more leads and sell more properties. Our tools will help you achieve your goals in less time and for much less money, plus you can do it entirely on your own. From engaging listing videos to in-depth virtual tours, your content will come alive in just a few minutes’ time.

How to make a real estate video

Step 1

Upload your photos and video clips

Decide what type of video you are going to create. Select a storyboard template or start from scratch. Add photos or video clips of your properties straight from your computer. Have no fear, it’s a simple drag-and-drop process.

Step 2

Make it your own

Add text to your video and choose your music soundtrack. Personalize it by changing fonts, adding your brand colors, or pinning your logo watermark to the corner of your video.

Step 3

Produce your video and share with the world

Once your project is complete, it’s time to put it to work. With a click of a button you can share your video with clients and across your social media channels. Don’t forget to download your video and add it to real estate listing sites as well.

Making videos to attract new real estate clients

  1. Focus on your property’s best assets
    Collect photos of the amazing scenery, the most spacious rooms, and any other amenities that prospective buyers will love.
  2. Create an experience
    One of the most valuable components of video marketing is the ability to create unique experiences for your audience. Whether it’s through a listing video or a virtual tour, if you can help people experience the feeling of entering a property, you are well on your way to selling that dream.
  3. Build trust in your community
    Customer testimonials are a great way to improve your trust factor as an agent or broker. Using Animoto, you can easily add quotes from past clients on top of your photo slideshows or videos.

Improve your SEO

  1. Creating videos helps your SEO
    YouTube is a search engine. In fact, it’s the second biggest search engine around, behind Google. When you post real estate videos to YouTube, you can also get them to rank in Google searches. This means you’ll be getting more eyeballs on your listings and collecting more business along the way.
  2. Show up first in your city
    The top brokers tend to show up everywhere, and there’s a method to that madness. They post content that includes search terms related to their cities and eventually they start to rank. As locals happen across your videos, they’ll get to know, like, and trust you.
  3. Helping people helps you
    Develop real estate explainer videos aimed at providing knowledge to the masses. Answering questions and solving problems will draw people to you and make them want to hire you for their real estate needs.

Create a real estate social strategy

  1. Post to multiple locations
    Facebook, YouTube, Instagram, and beyond! There’s no shortage of social media platforms that can help you get the word out about your property and connect with would-be buyers. Once you’ve created your video, Animoto can help you post it anywhere you’d like.
  2. Create a posting schedule
    The key to social media is consistency. You can schedule out your content and then post it on a regular basis so that you are engaging with followers at the right times.
  3. Optimize your content
    Animoto lets you edit your video down to whatever length you prefer. This makes it easy to create different lengths and versions for different social platforms.

Success Story

24K

views

204

shares

Discovering new audiences through social media

Getting your property listing videos seen by a broader audience is an important element of real estate video marketing. Just ask Geoffrey Brothers. After creating a video and sharing it with his Facebook network, he was able to see it gain 22,000 views, which opened the door to a whole new stream of clients.

Without any prior experience creating videos, Geoffrey was able to produce high-quality, engaging content that his customers could relate to. Best of all, he only spent $40 on ads.

Create in minutes

Get started with a real estate storyboard template

Real Estate Explainer

An explainer video is a great way to establish yourself as an authority in your industry and land new clients at the same time. Show off your knowledge and make the home-buying process simpler with a quick, share-worthy video.

Use this template

Property Listing

Share your newest listing by creating a captivating virtual slideshow, or full-length property listing video. Highlight your property’s best attributes using both photos and video clips combined with expressive text.

Use this template

Agent Testimonial

Showcase your value as an agent or a broker and gain new leads with a testimonial from a satisfied client. Add credibility by displaying awards you may have received; then explain how you can deliver for your next client.

Use this template

Why Animoto?

Everything you need to get started

Drag. Drop. Impress.

Easily drag and drop your own photos and video clips into pre-built templates, designed to help you stand out on social media and beyond.

Style it the way you want

Customize your videos. Choose from 28 fonts, add your own brand colors and logo to create professional videos that match your unique brand.

Look like an expert

Choose from a variety of professionally-designed video styles and templates to create videos that stack up to the big brands you see on social.

Real estate videos in minutes

Starting at $22/month

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Testimonials
What customers are saying

We want to help you impress your clients

As you get started making videos, we're here to help along the way! Get started with Animoto and join others just like you in the Animoto Social Video Marketing Community on Facebook. Our team of video experts are ready to help you grow with tips, ideas, inspiration, along with feedback on your videos.