Privacy Policy

1. Acknowledgement and acceptance of terms

If you do not agree to these terms, please do not access or use this site.

This Privacy Policy applies to, owned and operated by Animoto, Inc. (henceforward “Animoto”, “we”, “us”, or “our), as well as Animoto’s mobile application (“Mobile App”) or Animoto’s video creation services made available through authorized third party websites such as social networks (each, a "Site"). This Privacy Policy describes how Animoto collects, uses, shares and secures the personal information (or ‘personal data’) you provide. It also describes your choices regarding use, access and correction of your personal information.

The Site is not directed to children. For terms relating to areas of this Site that allow you to communicate and/or submit information on or through the Site, such as bulletin board postings, email, messages, suggestions, ideas, photographs, video music, text, drawings, or concepts, please refer to our terms of service.

2. EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield

Animoto Inc. complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework(s) (Privacy Shield) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, the United Kingdom and/or Switzerland, as applicable to the United States in reliance on Privacy Shield. Animoto has certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such information. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit

Animoto is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Animoto complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, the UK, and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Animoto is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

3. Notice for EU and UK Residents:

Animoto’s platform is hosted in the United States, and Personal Data you submit will be transferred from your location to the United States as necessary to allow us to make the software and services available to you and otherwise perform our obligations to you under this Agreement.

If you are a resident in the European Economic Area, the United Kingdom, or Switzerland, Animoto Inc. is generally the “data controller” as such term is used in the General Data Protection Regulation (“GDPR”) with respect to the information that can be associated with or relates to a person or could be used to identify a person (‘Personal Data’) collected through our Site; contact information is located at the end of this privacy policy. In some situations where we receive your Personal Data from another of our customers, we may be the “data processor” and such customer may be the “data controller” for purposes of the GDPR. In such cases, we may need to refer your inquiries, complaints, or requests to such customer as the data controller. In all cases where we are the data controller, the following provisions apply:

Rights of EU and UK Residents


Animoto will obtain your consent before collecting and processing your Personal Data.

Right to Access, Update, and Delete Your Personal Data

You may request confirmation from us as to whether or not your Personal Data is being processed, where and for what purpose. We will provide you a copy of the Personal Data, free of charge, in an electronic format. We may ask for proof of identification to verify your access requests. If your Personal Data that we hold is inaccurate or incomplete, please notify us and we will update the relevant information without undue delay. You may also request deletion of your Personal Data in our possession. In certain circumstances we may need to retain your Personal Data, such as: (i) where required by law; (ii) where necessary to continue providing services; or (iii) where the burden or expense of deleting such Personal Data would be disproportionate to the risks to your privacy in the case in question, or where the rights of persons other than the individual would be violated. For example, in cases where we are not the data controller (such as when the personal data was collected on behalf of a third party data controller), we may need to refer you or your request to the applicable data controller.

Right to be Forgotten

If you no longer wish to use our Services, you may request an erasure of your Personal Data. We will erase your Personal Data and notify you when the erasure is completed. However, we will compare your right to be erased with the public interest in the availability of the data when considering your requests of erasure.

Right to Object or Opt-Out

You may object to our processing of your Personal Data for direct marketing purposes. If you choose to object, we will no longer process your Personal Data for direct marketing purposes, unless there is a compelling legitimate grounds for future processing. You may not be able to use the full functionality of the Services as a result of an objection.

Right to Restrict Processing of Your Information

You may choose to restrict us from processing your Personal Data when: (1) you contest the accuracy of your Personal Data, (2) you oppose the erasure of your Personal Data when the processing is unlawful, (3) we no longer need the Personal Data to provide our Services but you would like to keep your Personal Data available for establishment, exercise, or defense of legal claims, or (4) you object to processing of the Personal Data. If you choose to restrict processing of your Personal Data, we will only store and will not further process your Personal Data without your consent. However, we may process your Personal Data for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union, the United Kingdom, or of a EU Member State. If it is necessary for us to process your Personal Data after you choose to restrict, we will inform you before any data processing starts.

Right to be Notified of Data Breach

You will receive data breach notification in accordance to applicable laws if we or our data processors become aware of a data breach which is likely to result in a risk for your rights and freedoms.

Right to Data Portability

You may require us to provide you a copy of your Personal Data, which you have previously provided, in electronic format. You are free to transmit the Personal Data to any other controllers.

Right to Lodge a Complaint

European and UK residents who believe their rights have been violated under the GDPR may lodge a complaint with the Information Commissioner’s Office or other supervisory authority.

Privacy by Design and Default

We are committed to implement appropriate technical and organizational measures to safeguard your personal privacy at all design stages. Our design features address the amount of Personal Data collected, the extent of Personal Data processing, the period of Personal Data storage and Personal Data accessibility.

Animoto Processors

To support delivery of our Services, Animoto may engage and use data processors with access to certain Personal Data of its Users (each, a “Processor”). Animoto currently uses third-party Processors to (a) provide infrastructure services, (b) facilitate payments, (c) provide information for site security, maintenance, performance, and error tracking; (d) tracking and reporting user analytics for purposes of improving customer experience. Prior to engaging any third-party Processor, Animoto evaluates their privacy, security, and confidentiality practices, and executes an agreement implementing its applicable obligations.

4. Information We Collect, How We Use It, And Your Choices:

We may collect the following personal information from you:

  • Contact Information, such as name and email address

  • Billing Information, such as credit card number and billing address

  • Preference Information, such as product wish lists or marketing preferences

  • Demographic information, such as timezone

We may also collect, from you, the following personal information about your contacts such as, name and email address, in order to refer our products or provide our services, for instance, when you share our Animoto video with others. When you provide us with personal information about your contacts we will only use this information for the specific reason for which it is provided. If you believe that one of your contacts has provided us with your personal information, you may request that it be removed from our database.

Mobile App Passive Data Collection:

Our Mobile App collects information about your hardware and software, IP address, browser type and version, operating system, browsing history and page views, length of visit, referral/exiting sources, device identifiers such as Apple IDFA or Google Advertising ID, cookie identifiers, other pseudonymous identifiers, and information about the timing, frequency, and patterns of your usage.

Data Received from Third Parties:

We may receive information about you from other sources, such as third parties from whom we obtain data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. Examples of the types of personal information that may be obtained from third parties and combined with information we already have about you, may include updated credit card information from our provider Chase Paymentech, so that we can successfully process payments.

Our Site and Mobile App allow you to post your Animoto videos on YouTube. This functionality uses the YouTube API. Google collects and shares information with us relating to user interactions with the video on YouTube. We use this information to improve services we offer you, to improve marketing, analytics, or site functionality. Google uses this information in accordance with Google’s Privacy Policy at: You can opt out of Google’s sharing of data with us in the Google settings at

Browser Passive Collection:

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, to improve marketing, analytics, or site functionality.

Technologies used for Tracking:

Technologies such as COOKIES or similar technologies are used by Animoto and our marketing partners, affiliates, analytics, or online customer support provider. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. We use COOKIES or similar technologies for our shopping cart, to remember users’ settings (e.g. language preference), for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Our mobile applications contain software development kits (SDKs) that may collect and transmit information back to us or third-party partners about your usage of that mobile application or other applications on your device.

Advertising and Marketing Opt-Out:

We partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third party partner may use technologies such as cookies or similar technologies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union or the UK, click here) Please note this does not opt you out of being served ads. You will continue to receive generic ads.

In the mobile environment, most mobile operating systems offer device-based opt-out choices that are transmitted to companies providing interest-based advertising. To set an opt-out preference for a mobile device identifier (such as Apple's IDFA or Android's GAID), visit the device manufacturer's current choice instructions pages, or read more about sending signals to limit ad tracking for your operating system here:

You may sign-up to receive email or newsletter or other communications from us. If you would like to discontinue receiving this information, you may update your email preferences by using the “Unsubscribe” link found in emails we send to you or at your member settings on our website or by contacting us at

Social Media Features:

Our website includes Social Media Features, such as the Facebook Like button, and Widgets, such as the Share This button or interactive mini-programs that run on our website. These Features may collect your Internet protocol address, which page you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy statement of the company providing it.

You can log in to our site using your social media credentials through Facebook or Google. This service will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form. Services like Facebook and Google may give you the option to post information about your activities on this Web site to your profile page to share with others within your network.

Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Links to Third Party Websites:

Our website includes links to other websites whose privacy practices may differ from those of Animoto. If you submit personal information to any of those websites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Other uses of the information we collect may be in order to:

  • Fulfill your order and send you an order confirmation

  • Send you requested product, service information, or product updates

  • Administer your account, respond to customer service requests, or respond to your questions and concerns.

  • Send you a catalog, a newsletter, or marketing communications

  • Improve our website and marketing efforts, including conducting research and analysis

  • Display content based upon your interests

  • Facilitate your transactions with other users

Credit Card Security:

Animoto takes credit card data security very seriously. For that reason, we use Braintree to securely handle credit card information. Braintree is a Validated Level 1 PCI DSS Compliant Service Provider. Learn more about Braintree security practices.

5. Your Access

Upon request Animoto will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by logging into your account or contacting us. We will respond to your request within 30 days. In certain circumstances we may be required by law to retain your personal information, or may need to retain your personal information in order to continue providing a service.

6. Information Sharing

We will not sell, trade, or rent Personally Identifiable Information to others. Furthermore, we will not disclose Personally Identifiable Information we collect from you to third parties without your permission, except to the extent necessary:

With Service Providers or data processors: Animoto may share your information with third parties who provide services on our behalf to help with our business activities. These companies are authorized to use your personal information only as necessary to provide these services to us. These services may include:

  • Fulfilling orders or subscription services

  • Facilitating payments

  • Providing customer service

  • Delivering emails and push notifications to users or sending marketing communications

  • Conducting surveys and capturing user feedback

  • Track and report user analytics for purposes of improving customer experience

  • Providing information related to site security, maintenance, performance, and error tracking

  • Providing cloud computing infrastructure, hosting, and database services

Prior to engaging any third-party Processor, Animoto evaluates their privacy, security, and confidentiality practices, and executes an agreement implementing its applicable obligations.

Legal: In certain situations, Animoto may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose your personal information as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If Animoto is involved in a merger, acquisition, or sale of all or a portion of its assets, we may transfer your personal data (where relevant) to the successor of the relevant business, and they will be bound to the same obligations that we were previously bound to. You will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information. We may also disclose your personal information to any other third party with your prior consent.

7. Security of Information

We will keep your Personally Identifiable Information secure consistent with current industry standards. Security of your Personally Identifiable Information is of utmost concern to us. Personally Identifiable Information, once transmitted to us, will be stored on computers that only selected personnel and contractors have access to via password, and/or on web hosting servers maintained by Amazon Web Services, which employs its own physical and network security measures. In addition, your Animoto videos and/or content may be stored on Amazon Web Services servers. A copy of Amazon Web Services' Privacy Policy may be obtained here.

Your Animoto videos and user content are limited-access, where access is gained through an obscured URL system. This obscured URL makes it difficult if not impossible for a third party to guess the URL address of your video or content without an invitation from you including the relevant URL. However, because the videos and content are not password-protected, a possibility exists that an unauthorized third party could discover your videos and/or content. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore we cannot guarantee its absolute security. If you have any questions about the security of your personal information, you can contact us at

8. Changes to this Statement

Animoto has the discretion to update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

9. Contacting Us

Animoto Inc. ( 436 Lafayette St, Fl 2 New York, NY, 10003 USA

For EU and UK residents

Jack Baylor ( 2 Ashton Place Gardiner’s Hill Cork, Ireland

This document was last updated on February 18, 2021.