Do It Yourself
Make Twitter videos, easily
Create amazing videos for Twitter that drive brand engagement. Build your Twitter following with Animoto.
Twitter video made easy with Animoto, the leading tool for Twitter video creation
Drive traffic, sales, and signups from Twitter and increase your brand awareness with professional videos. Animoto's easy-to-use video maker will let you start creating videos for Twitter that grow your business. No video editing experience required.
Make your own Twitter video
Storyboard templates that make it easy to get started
Sizing your Twitter video
Video aspect ratio
Twitter gives you the ability to upload horizontal or square videos. And Animoto lets you easily convert any video to landscape or square aspect ratios, so your video will look its best.
Video length
Keeping your videos on the short side will not only save you hard drive space, it'll keep you under Twitter's 512MB limit. Try to keep videos under 2 minutes and upload Twitter-friendly MP4 files to stay on track. If you've got a longer video to share, you can still post it as a link rather than as a native video that'll autoplay in your audience's feeds.
HD resolution
Twitter allows you to upload videos with resolutions up to 1920x1200. Start each Animoto project off right by dragging and dropping your own high-quality photos and video clips into the dashboard. Share a 1080p video to give your audience an HD-video experience.
Setting up ad campaigns on Twitter
Identify your objectives
Every new video ad campaign starts with an objective. And like Facebook ads, Twitter gives you an endless number of ways to enhance your ads to meet the goals you want. Optimize for tweet engagements, brand awareness, website clicks and conversions, or any number of other metrics. Understanding your Twitter objective from the beginning will also help you select the right Animoto storyboard template for your project.
Twitter video ad types
The most popular video types for Twitter ads are promoted videos and pre-roll ads. Both can be up to 10 minutes long, but most users won't watch a Twitter video for longer than 30 seconds. That's why it's important to get your message across right away and include eye-catching visuals that'll encourage viewers to watch a bit longer.
Audience targeting
Choose the right audience for your video ad using Twitter's advanced audience targeting feature. Select which user should see your ad based on specific users characteristics, including behaviors, keywords used in past tweets, and other expressed interest. Then upload your Animoto video and publish your ad.
Best practices for creating videos for Twitter
Keep videos short
Even though 73% of Twitter users aren't bothered by video ads, they still don't want to watch for long. Whether it's an organic or paid post, focus on keeping your content brief and your calls to action clear.
Include eye-catching text
Adding text to your video has never been easier. Animoto gives you the option to overlay text anywhere on the screen. Use attention-grabbing text effects to make sure viewers receive your message, even if they have their sound off.
Add people to your video
Countless studies have proven that showing peoples' faces in video ads helps increase clicks and conversions. Help Twitter users put a face to your brand and they'll start identifying you as a business they can trust.
CASE STUDY
How video wins out over Twitter surveys
We conducted an A/B test to see if video could compete against one of Twitters most engaging ad types: the survey. So we ran two ads promoting our presence at a conference. The first ad featured a survey and the second featured a short Animoto video. While both formats drove engagement, the video ad was the clear winner:
- 3.2x more engagement
- 53% greater reach
It's never been easier
How to make a video for Twitter with Animoto
Choose a template
Start creating with ease using a professional video template, featuring photos, text, music, animations, and more. Simply choose your favorite to kick off your video with a strong start. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading your photos and video clips and dragging them to create a one-of-a-kind video. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Personalize your video
Customize your video to reflect your unique style and vision. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share online worry-free.
Produce and share
When your video is ready, download it in stunning 1080p HD or post it directly to X—all through Animoto.
Feel confident with video
We’re on your team around the clock to guide you through your next project
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation
