More audience engagement with well-timed videos
With a video turnaround time of less than 24 hours and a square-formatted video designed to perform well on social media, Billboard’s Women’s March video was a huge success. The video amassed 591,435 views on Facebook, with more than 14,000 reactions, 1,000 shares, and 200 comments on the original video. Their Animoto video out-performed their other Women’s March Coverage, including their Facebook Live video, even though Facebook gives preference to Facebook Live events in its algorithm.
“Animoto is the tool every content marketer needs in their back pocket,” says Everett Brothers, Billboard’s Senior Content Strategist. “When Facebook’s algorithm shifted to prefer video, Animoto offered the best solution for us to develop video content incredibly quickly and effectively.”