Do It Yourself
Easily make Facebook and Instagram videos
Create stunning videos from your photos and video clips with Animoto’s drag and drop video maker. No video editing experience needed.
Stand out with Animoto, the leading tool for Facebook and Instagram video creation
Increase engagement and boost your Facebook and Instagram following with professional videos made using Animoto’s easy-to-use video maker. Start creating Facebook and Instagram videos to grow your business today.
Make your own video
Get started easily with video templates
Tips for making a stunning video for Facebook and Instagram
Start with an eye-catching photo or video clip
Browse through your collection of photos and video clips to find an attention-grabbing option for your first block. An interesting beginning will get followers to keep watching when your video autoplays in their feed or your story.
Add bold text and bright colors
Spruce up your video with vivid colors and splashy text effects that entice viewers. Select design, style, and filter settings to fine-tune your video.
Keep it short and sweet
Facebook ads that are under 30 seconds usually convert better than long-form content. Try shorter content that encourages viewers to take action rather than spending time and energy on a longer video that may not be as effective.
Tips for Facebook video marketing success
Post native video
Don’t just share a link to your Facebook video. Upload right into Facebook, so your video will autoplay and look its best. A direct upload is also more likely to get noticed by Facebook’s algorithm and show up in more news feeds.
Choose a powerful thumbnail
The thumbnail is the first thing people see. Make sure it draws viewers in. If you don’t like the thumbnail Facebook gives you to work with, you can also upload one.
Always use a call to action
For video ads, you have the option to include a call to action like “learn more” or “shop now." But even in news feed posts, you can include a call to action as text in your video or in your description to encourage your audience to visit your site.
Where to share your Facebook videos
Facebook news feed videos
Whether you’re posting a quick ad or longer content, Facebook’s news feed helps make it easier to discover your brand. Try making a square video, which will take up 78% more space in news feeds than horizontal video will.
Facebook profile & cover videos
Make your profile stand out with video. Create stylized profile and cover videos to add flavor to your social profile. You can even customize videos to bring attention to new campaigns or promotions.
Facebook stories
Add some serious production value to your Facebook stories. Create a short clip with beautiful visual effects that will let your stories to stand out from the crowd.
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Success story
See how one tutorial video got 1.4 million Facebook views
"Animoto is my go-to tool for creating polished, professional videos."
Tiffany DahleFounder
It's never been simpler
Your Facebook video making solution
Select a template
Start creating with ease using a professional video template, featuring photos, text, music, animations, and more. Simply choose your favorite to kick off your video with a strong start. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading your photos and video clips and dragging them to create a one-of-a-kind video. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Personalize your video
Customize your video to reflect your unique style and vision. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share online worry-free.
Produce and share
When your video is ready, download it in stunning 1080p HD or post it directly to Facebook—all through Animoto.
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