Do It yourself
Easy Facebook video ad maker
Animoto has all the tools you need to create high-quality Facebook video ads. Start creating videos that convert and discover new audiences who'll love your products.
Make Facebook video ads, easily
Edit and publish your Facebook video ad in minutes using Animoto. Put your brand in front of carefully targeted customers, who'll be interested in your products and services. Give your business the exposure it deserves by tapping into Facebook's 3 billion registered users.
Make your own Facebook video ad
Get started easily with storyboard templates
Facebook video ad campaign objectives
Awareness
Setting your campaign objective to brand awareness helps Facebook optimize your ad for the people who are most likely to be interested in it. You can also choose reach, which helps your ad get in front of the maximum number of unique viewers.
Consideration
Try this objective when you want your ads to drive traffic and engagement to your Facebook page or website. You can optimize these towards lead generation, video views, and much more. Create a video ad encouraging email sign-ups or downloads of your marketing materials.
Conversion
Place the Facebook pixel analytics tool on your website and track customers who land there to make a purchase. Then optimize your ads towards maximizing sales and send viewers directly from your video ads to your sales page.
How to make your FB video ad get noticed
Short videos convert best
Making videos under a minute long increases the chance that viewers will watch your entire ad. Capture their attention quickly with powerful text and interesting visuals right from the beginning of your ad.
Keep text visible
Good text helps convert more viewers, especially on Facebook, where ads are often viewed with the sound off. That's why it's important to use text that's big enough for mobile viewing and that's easy to read, no matter what's in the background. Try Animoto's legibility features or choose dynamic text effects to help your messaging pop.
Add a logo watermark
Major Facebook publishers build their brand by including their logo in the corner of every video. You can upload your own logo into your Animoto videos as a watermark to create the same effect and draw notice to your brand whenever your video is shared.
Tips for optimizing your Facebook video ad
A/B testing
Facebook is a dynamic platform with many options for testing and optimizing your ads. You can a/b test audience targeting, ad placement, and calls to action right from within your ad. Using Animoto means you'll spend less time editing and more time optimizing your campaigns.
Square aspect ratio
When editing your video for Facebook ads, be sure to select the square aspect ratio in your Animoto dashboard. Square videos take up 78% more space in a Facebook news feed, giving you more time to snag the attention of viewers scrolling through on mobile devices or computers.
Create custom audiences
Custom audiences allow you to create customer profiles based on people who have already clicked on your ads and visited your website. Just place Facebook’s pixel on your site to start collecting data, then use what you learn to build your custom audiences.
5Xincrease in calls
6Xincrease in site visits
9Xincrease in bookings
Case study
See how this small business drove $10k in sales with one Facebook video ad
"Running Animoto videos as Facebook ads made a huge difference in bookings. We are very excited about being able to reach new customers with videos that grab attention and drive sales."
Ellen WeedSocial Media and Video Content Manager
It's easy to create
How to make a Facebook video ad with Animoto
Choose a template
Start creating with ease using a professional video template, featuring photos, text, music, animations, and more. Simply choose your favorite to kick off your video with a strong start. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading your photos and video clips and dragging them to create a one-of-a-kind video. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Personalize your ad
Customize your video to reflect your brand. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share your ad online worry-free.
Produce and share
When your video is ready, download it in stunning 1080p HD or post it directly to Facebook—all through Animoto.
Feel confident with video
We’re on your team around the clock to guide you through your next project
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation
