YouTube video maker

Educational videos are among the most popular on YouTube. Tap into an audience that craves how-to videos and you’ll catch the attention of viewers looking to learn. Share your knowledge with a diy project, craft, or recipe. You can also create an instructional video that explains a trend or concept to your audience to reach viewers.

Unboxing videos or product reviews give audiences a chance to preview items they might want to get themselves. Share a video about a favorite product or make a best-of list to run down items you sell or recommend. It’ll help generate enthusiasm for your products or your brand.

Build trust and help customers learn a little bit more about you with videos about your business. Start with a channel trailer that’ll autoplay whenever you have a visitor to your YouTube channel. Then create an “about us” video that goes over what your business does and why it does it well. If you’ve got a visual business, consider adding one or more video portfolios showing off your work as well.

Think about your ideal audience and the type of videos they might be looking for. Then work on videos that will draw that audience in. Consider problems your product can solve or write down keywords and topics that relate to your industry for inspiration. Once you’ve created a few videos, build out organized playlists that’ll help keep viewers on your channel longer.

YouTube is the second largest search engine in the world. Your success is partly based on prepping your video properly. To increase the chances you’ll be found by the audience you want, include a searchable title, along with a description and tags that’ll help viewers find you. Seal the deal with an eye-catching thumbnail that makes searchers want to hit play.

One of the most useful aspects of YouTube videos is how easy they are to embed. But if your video gets shared on someone else’s site, make sure it’s still working on your behalf. Include a logo watermark throughout the video to keep your brand in view.