Square wins for mobile engagement
After running a series of tests in order to better understand which video aspect ratios, which devices, and which types of content work best for their video marketing, what did Buffer find? They came to several conclusions, which they’ve compiled into an in-depth report on their blog.
One of the biggest takeaways is that it is important to consider both square and landscape videos, depending upon your objectives. However, Buffer found that square videos get 3X more engagement. And that’s not all. On mobile - where more than 90% of daily active Facebook users are logging in - they found that square videos lead to a 40% increase in video views.
So how did the video Brian made about Facebook’s algorithm announcement do? Well, it was their second most-viewed video of all time, with 8,800 views, 169 reactions, 23 comments, and 53 shares.