Do It Yourself
The easy Instagram video editor
Make stunning videos for Instagram with your own photos and video clips. From posts in your feed to video ads, impress and build your following with video.
Impress with Animoto, the easy Instagram video editing tool
With nearly 1 billion users on the platform, Instagram is becoming the go-to place for social media marketers. And video is emerging as the best way for brands to get noticed. With Animoto, you can create your own Instagram videos set to music with animated text and custom branding. Whether you’re looking to post ads or just build an organic following, it’s easy to make videos that set you apart and let you get noticed.
Make your own video for Instagram
Get started in minutes with storyboard templates
Instagram video best practices
Add text
Although 70% of users watch Instagram videos with the sound on, you don't want to miss out on the 30% who watch silently. Add text to your videos so that everyone can absorb your messaging. Use animated text effects and transitions to make your text pop.
Think about the right length for your video
Both long- and short-form content has a place on Instagram. You can use Instagram stories for fast, effective messaging or post a longer video to igtv.
Share with stories
Whether you're launching a new product or walking viewers step-by-step through a tutorial, there's no shortage of content to create on ig stories. You can even post a story ad with an option that lets users "swipe up" and visit your website.
Optimizing your IG videos
Choose square over landscape
The Instagram feed is designed for square, 1:1 aspect ratios, rather than content that's landscape. In fact, square videos take up 78% more space than landscape in most social feeds. Animoto makes it easy to switch from landscape to square with a simple, one-click "ratio" button on the toolbar.
Remember time limits
Depending on the type of Instagram video you creating, time limitations can be an important consideration. Instagram story videos can't be longer than 15 seconds and regular Instagram feed videos should be under 60 seconds in length. When in doubt, preview your video in Animoto before publishing to Instagram.
Put the focus on important text
Think of an Instagram video as a short commercial. With only a few seconds to grab your audience's attention, you should use text that gets right to the point. Shoot for larger, shorter text, so viewers will understand what action you want them to take right away.
Top Instagram video marketing tips
Use creative hashtags
Hashtags are a quick way to boost engagement on any Instagram post. In addition to typing hashtags under your post description, you can place them as text within your actual video. This encourages users to post their own content using your hashtags.
Determine a posting schedule
Instagram success is all about consistency. Set up a weekly posting schedule to let your audience know when to expect your content.this will boost your brand’s engagement and build excitement for upcoming posts.
Cross-promote videos
Share your Instagram videos in your other social channels. The 1:1 ratio works well for Facebook and X, too, or you can create a 16:9, landscape version for YouTube. Animoto’s one-click aspect ratio tool will let you switch between video proportions in seconds, so you can share your favorite Instagram videos on multiple platforms, fast.
48%increase in sales
$100ad spend
5Kviews on Instagram
Success Story
See how this beauty brand increased sales with video
"We are so pleased with the results of Animoto! During the time of the campaigns, we saw an increase of referrals and sales, and were approached to be featured in two major publications."
Kim NimsgernEntrepreneur
It's never been simpler
How to make your own Instagram video with Animoto
Choose a template
Create Instagram-ready videos effortlessly with professional templates. Our library offers hundreds of stunning designs featuring photos, text, music, animations, and more. Choose your favorite to kick off your unique video with a polished, ready-to-share canvas. Or, create a totally unique video by starting from scratch.
Upload your photos and videos
Bring your Instagram story to life by uploading your photos and video clips. Simply drag and drop them into your project to watch your vision unfold. Need more content? Use our built-in screen and webcam recorder or access media from the Getty Images stock library to complete your video.
Personalize to your liking
Customize your video to match your unique style and vision. Explore our pre-designed themes for a quick start, or take full control by selecting your own colors, fonts, animations, and music. We have a library of 3,000 licensed songs so you never have to worry about copyright issues.
Export and share
Sharing your video on Instagram is a breeze! Connect your account and select the Instagram icon to share your right from Animoto. Or, download your video in 1080p HD to schedule it for a later time.
Frequently asked questions
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