Do It Yourself
YouTube video ads made easy
Creating professional YouTube video ads has never been simpler. Edit and post your own video ads in minutes.
Boost your business with YouTube ads
YouTube is the second largest search engine in the world with over 2+ billion monthly users. And with people watching almost five billion videos daily, YouTube advertising is a great opportunity to get your message in front of potential customers. Animoto streamlines the editing process from start to finish so you can create YouTube ads in minutes.
Make your own YouTube ads
Video templates designed for YouTube ad success
Making YouTube video ads
Choose a template
Pick a storyboard template to jumpstart your project, then start customizing it to fit your brand messaging. With Animoto, you never have to start a new project from scratch and our YouTube templates let you create videos with best practices already built in.
Add photos and video clips
Upload your own photos and video clips using Animoto's simple drag-and-drop editor. Add product shots or clips of spokespeople discussing your brand—get creative!
Customize music and visual effects
Capture viewers' attention quickly with eye-popping visuals and music. Select a licensed song from Animoto's commercial music library, then pair it with dynamic filters and transitions to get your audience interested right away.
Optimizing YouTube video ads
Sharp calls to action
Make your calls to action clear from the start. Engage your audience's attention with bright colors and interesting text. Make it easy to go right from your YouTube video to your website.
Use logos and branding
Add a watermark to your video within Animoto to keep your brand in view for as long as your audience is watching. You can also adjust the thumbnail of your published YouTube video to evoke a specific brand message or to include an enticing image that'll make viewers want to press play.
Landscape over square videos
YouTube videos look their best when they're horizontal. But even if you've started a project with a square video, you can switch over to landscape in seconds with Animoto's one-click-aspect ratio tool.
Maximize your YouTube video ads
Choose in-stream or discovery ads
Before you start planning out your video, decide what type of YouTube ad you'll be creating. There are two main types. In-stream YouTube ads appear before, during, or after a regular video. This type of ad is especially effective because it gets placed directly in front of would-be customers where it commands their full attention. Discovery ads appear alongside related YouTube videos in YouTube search results and can sometimes cost less than in-stream ads. Select the type of ad that better fits your goals and your ad budget.
Experiment with targeting
Like other social media platforms, YouTube has many targeting options to help you pinpoint the right audiences for your brand. It's a good idea to a/b test different ad placements, interests, and keyword targeting to optimize your campaigns and boost conversions.
Add a call to action
YouTube lets you add clickable calls to action within your video ad, allowing you to link viewers directly to your download page, shopping cart, or website. You can even add a reference to the call-to-action button in your video to help draw attention to it.
1.6M impressions
4Kclicks
496Kviews
Success Story
See how one company cut YouTube ad production costs while increasing web traffic
"We weren’t sure how many viewers would click through from the video, as storage is so need-based, but we were thrilled with the interest that our Animoto video was able to generate for us."
Beth AustinDigital Marketing Manager
It's never been easier
How to make a YouTube video ad with Animoto
Choose a template
Start creating with ease using a professional video template, featuring photos, text, music, animations, and more. Simply choose your favorite to kick off your video with a strong start. Or, create a totally unique video by starting from scratch.
Upload your media
Share your story by uploading your photos and video clips and dragging them to create a one-of-a-kind video. Use our built-in screen and webcam recorder to fill in any gaps, or enhance your project with media from our Getty Images stock library.
Personalize your video
Customize your video to reflect your unique style and vision. You have full creative control to change the colors, fonts, animations, and music for a one-of-a-kind video. Plus, we have 3,000 licensed songs so you can create and share online worry-free.
Produce and share
When your video is ready, download it in stunning 1080p HD right from Animoto.
Feel confident with video
We’re on your team around the clock to guide you through your next project
Great videos start here
- No experience needed
- Hundreds of professional templates
- Unlimited video creation
