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Marketing videos made easy

Create stunning, professional videos to boost your brand with Animoto's marketing video maker. Transform your photos, video clips, and text into videos that impress and engage.

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Attract customers with video

When it comes to social media, 93% of marketers say they’ve landed a new customer thanks to a video. Maybe that’s because video is the #1 type of content customers want to see from brands. Marketing videos let you connect with customers on multiple levels at once, with movement, text, and music.

Create your own marketing videos

Get started easily with storyboard templates

Testimonial Video

Social proof is everything. Convince new customers that your products are amazing by showing off glowing reviews from past customers.

Use this storyboard

Product Promo

Give your audience a sneak peek at your latest product release. Launch a fresh marketing campaign with a promo video that'll start generating buzz.

Use this storyboard

Video Ad

Put your products on display by creating an advertising video for social media that'll generate traffic to your site and increase sales.

Use this storyboard

3 Steps to setting up an effective video campaign

  1. Deciding what you want to doSet a goal that'll help keep your marketing on track. Do you want to increase awareness? Or are you trying to direct people to your site to purchase your product? Choose an objective and keep it in mind when you set up ads or when you look at your results later.
  2. Finding your audienceAny successful marketing video understands its audience. Know where your audience hangs out, what their interests are, and where they'll be in the buying cycle when they see your video.
  3. Selecting a templateChoose a template that aligns with the goals of your video. Do you need a short 15-second ad or a longer-form brand introduction? Whatever your end goal may be, Animoto has the right template to help you achieve your objectives.

3 Types of videos to promote your business

  1. Video promos and adsCreate marketing videos to feature in your paid search or social campaigns. Target new customers, increase sign-ups, and start building your email list in just a few clicks.
  2. Brand introductionsMake a quick video showing your team in action and explaining what your organization is all about. This will help you build trust by putting a face to your name, and giving you an engaging video that can greet new website visitors.
  3. Social videosSocial media is an essential part of all video marketing. With Animoto, you can produce tailormade videos for Facebook, Instagram, or YouTube by simply adjusting your aspect ratio or video length to fit your platform.

Best practices for creating effective marketing videos

  1. Include calls to actionsGuide your audience towards conversion by adding unique calls to action to each of your marketing videos. Animoto gives you a variety of colors and font combinations to make your CTAs as clear as possible.
  2. Add an engaging soundtrackAnimoto has an extensive library of commercially licensed music. Choose a song that fits the mood of your video to captivate viewers and help create an emotional connection.
  3. Make text visibleMake it easy for viewers to read the text on your marketing videos. Select backgrounds that give you space for text or choose a text style that features a colored background that'll let your words stand out.

Case Study

See how this small business quadrupled sales with one video

Nest Homeware wanted to add video to their next marketing campaign, but they didn’t have any video footage on hand. So they turned to Animoto instead, using product photos and text to create a compelling video. Using photos they already had, Nest Homeware was able to drag and drop their way to a high-converting marketing video in minutes. The inexpensive video led to a 4x increase in product sales, spreading brand awareness and driving site traffic at the same time.

500

website visits

4x

weekly sales

It's never been easier

How to make a marketing video with Animoto

  1. Select a storyboard template or start from scratch
  2. Upload your photos and video clips or select from our Getty Images stock library
  3. Personalize by changing colors, music, and text, and adding your logo watermark
  4. Produce and share your video

Make a marketing video in minutes

Starting at $33/month

See pricing

We want to help you create marketing videos that impress

As you begin creating videos, we're here to help along the way! Get started with Animoto and join others just like you in The Animoto Social Video Marketing Community on Facebook. Our team of videos experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.