do-it-yourself

The free product video maker

Create product videos that sell. Animoto's drag-and-drop editing tools and visual effects make it easy. No training or experience necessary.

Get started free

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Sell more with compelling product videos

Product videos have been proven to increase sales. Animoto makes it easy to create videos to showcase your products or ecommerce site. Make how-to videos, product demos, and more using your existing photos and video clips. Even drive buyers to your online store with video ads that get results. With Animoto, you can rethink the way you do ecommerce video marketing and give your brand a boost.

How to create make videos online in minutes

Step 1

Select a template and upload your product photos

Use one of Animoto’s professional templates, which have been proven to increase conversions. Begin uploading your photos or video clips of your products and get your project rolling.

Step 2

Personalize your product video

Customize your video with colors, fonts, and music. With Animoto it's easy to tailor your product videos to make them unique to your brand.

Step 3

Share your product video with potential customers

Once the video of your product is completed, Animoto makes it easy to share across social channels. Post it to your brands newsfeed or turn it into a video ad to reach new audiences. You could also download your video and add it to your online e-commerce store.

Boost sales with product video marketing

Create eye-catching social media ads

In the digital era, video content is king, especially on social media. With Animoto as your product video maker, you can transform your slideshows into captivating videos that are more likely to capture attention and drive conversions. Videos consistently outperform photo and text ads, offering a dynamic way to showcase your products. Utilize Animoto’s range of editing tools and templates to create ads that resonate with your audience, ensuring your brand stands out in the crowded social media landscape.

A/b test and optimize for maximum impact

Understanding what resonates with your audience is key to effective marketing. Animoto simplifies the a/b testing process, allowing you to swiftly create multiple versions of your videos for testing. Experiment with different messages, visuals, and music to determine which combinations have the greatest impact. This rapid testing capability enables you to refine your marketing strategy, optimize your content, and ensure that your product videos are as effective as possible in engaging and converting viewers.

Post on the channels that matter most

Reach your target audience where they are most active. Whether it’s Facebook, pinterest, Instagram, or YouTube, Animoto’s product video maker helps you tailor content for each platform, maximizing your online presence. Share your polished, professional videos across these channels to engage with potential customers. Be strategic about where and how you post your content to connect with those who can significantly influence your business’s success. With Animoto, you have the tools to not just present your product, but to also engage and interact with your audience in the spaces they frequent most.

Generate buzz with product videos

Make a product demo video

Utilize Animoto as your product video maker to create detailed demonstrations of your new products. A step-by-step video is an effective way to showcase how your product works, making it more appealing and understandable to consumers. At the end of your demonstration, include a strong call to action, such as directing viewers to your website or encouraging them to make a purchase. This not only educates your audience about your product but also drives them towards making a sales decision, enhancing the overall effectiveness of your marketing strategy.

Promotional videos

Engage your audience with dynamic promotional videos using Animoto. Whether it’s for seasonal sales, product launches, or special offers, a well-crafted video can create excitement and urgency. Highlight discounted items, exclusive deals, or limited-time offers in your slideshows or videos to capture interest and encourage viewers to take immediate action. As a versatile product video maker, Animoto helps you design videos that are not just visually appealing but also strategically aligned with your marketing goals.

Add context with text

In today’s fast-paced digital world, many viewers watch videos with the sound off. By adding clear, concise text instructions or descriptions to your product videos, you make your content more accessible and understandable. This approach ensures that your message reaches a wider audience, regardless of how they choose to view your content. With Animoto, you can easily integrate text into your videos, enhancing their impact and ensuring they communicate effectively even without audio.

Build a brand people care about

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Create an "about us" video

An "about us" video is a powerful tool to introduce your ecommerce brand and connect with your audience on a personal level. Use Animoto as your video maker to craft a short yet impactful video that showcases your brand's story, values, and culture. Highlight what sets you apart and give your audience a glimpse behind the scenes. This approach not only humanizes your brand but also gives potential customers compelling reasons to choose your products over others. A well-made "about us" video can create an emotional bond with viewers, turning them into loyal customers.

Share footage from events

Sharing footage from past events is an excellent way to show the vibrant community and exciting experiences associated with your brand. Use Animoto to compile photos and video clips from these events into engaging videos. This content not only gives people a taste of what your brand offers but also builds anticipation for future events. Whether it's a product launch, a community gathering, or a behind-the-scenes look at your operations, these videos can strengthen your brand identity and keep your audience engaged and looking forward to what’s next.

Post organically to social media

In today’s digital landscape, a strong social media presence is crucial for building a brand that people care about. With Animoto, seamlessly integrate video creation and social media posting. Once your video project is complete, you can easily share it across your social channels with just a few clicks. This streamlined process ensures that your content reaches your audience quickly and efficiently. Regular, organic posts keep your audience engaged, enhance your brand’s visibility, and foster a community around your brand.

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4Xweekly sales
500+clicks to website
8%increase in page likes

Success Story

See how this ecommerce retailer increased sales 400% with one video

"We are thrilled with the results from our first attempt at video advertising on social media. Running our Animoto video on Facebook and Instagram not only increased awareness of the Nest brand, but we also made 4x our usual online sales."
Matt CavallaroFounder
Learn more
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Why Animoto?

Everything you need to create product videos

Get started free


Drag. Drop. Impress.

Easily drag and drop your own photos and video clips into professional templates, designed to help you stand out on social media and beyond.

Match Your Brand

Save your logo, colors, and brand font in Animoto once, and bring every video on-brand with just one click.

Look like an expert

Choose from a variety of professionally-designed video styles and templates to create videos that stack up to the big brands you see on social.

Feel confident with video

We’re on your team around the clock to guide you through your next project

Testimonials

What customers are saying

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Running our Animoto video on Facebook and Instagram, not only increased awareness of the Nest brand but we also made 4x our usual online sales.
Matt CavallaroFounder, Nest Homeware
"We are so pleased with the results of our Animoto video! During our ad campaigns we saw an increase in referrals and sales. And we were approached to be featured in two major publications."
Kim NimsgernFounder, Click N Curl
"I was surprised at how easily I was able to put a product video together using photos, text, and video clips. I couldn't have done it without Animoto."
Libby AlbrightOwner, Nu-Era Bakery

Great videos start here

  • No experience needed
  • Hundreds of professional templates
  • Unlimited video creation

Get started free