Before you can share an ad, you’ll need to create the video. To learn more about how to use the Animoto: Social Video Editor app, check out our full guide. You can also watch the tutorial video below for an overview of how to create and Instagram Stories video with the app.
Before you get started, you’ll just need a couple things in order to use this feature:
Once your video is ready to produce, follow the steps below to share it as a Stories ad directly from the app.
When your video is ready, tap the share icon in the upper right corner of the screen to product your video. This'll open up the export screen, where you'll see the option to share to a "Stories Ad."
NOTE: Instagram Stories ad sharing is only available on the export page. So if you want to go back to share an older video, you'll need to go into edit mode and reproduce your video to get back to this page.
Tap the "Stories Ad" icon and you'll be taken through the process of connecting your Facebook Page. You'll only have to do this the first time you share a Stories Ad. After that, you'll go straight to the next step.
If you're an admin on multiple Facebook ad accounts, you'll need to select the account associated with the Instagram page you want to share your ad to.
Once you've got an account connected, it's time to set up your ad. You'll be taken through two pages where you'll input information to set your ad up for success.
Once you've added your targeting information, it's time to review! Simply double check to make sure you're sending your ad to the correct destination, you inputted the correct target audience, and that your budget and duration is correct.
Tap on the blue SUBMIT TO FACEBOOK button and you're done! Your ad will be submitted to Facebook for approval and usually begin running within 24 hours. Beyond this point, any changes to your ad will need to be made by logging into your Facebook Ads Manager account.
To learn more about Instagram Story ads, check out our complete guide.