Video Marketing

Instagram Video Length: What You Need to Know

Megan O'Neill


How long can Instagram videos be? Well, there are different length requirements for Instagram feed videos, Instagram Story videos, IGTV videos, Instagram ads, and Instagram Live. In this guide, we’ve broken down Instagram video length details for all of them.

We’ll share the basics first and then dive into the length for each type of Instagram video in more detail below. Before you upload a video to Instagram, check here to ensure it's the right length.


RELATED READING: The simple formula for creating videos that stand out on IG stories

Instagram Feed Video Length

Instagram Feed Video Length: 3 seconds - 60 seconds

If you’re posting a video to the Instagram feed (aka your main Instagram profile), videos are limited to 1 minute or 60 seconds. You can upload a video that’s longer than 1 minute, but you’ll need to select a 1-minute section of the video.

Once you’ve selected your video and tapped "Next" simply tap "Trim" and hold and drag your video until the minute you’d like to use is within the handles. You can also drag the handles on the right or left to crop your video to a selection shorter than 60 seconds.


Two Instagram Video Length Limit Hacks

1. Create a carousel post

If you want to showcase more than 1 minute of video in a post, there is a way to get around the Instagram maximum video length! You can do it by creating a carousel post.

A carousel post lets you share up to 10 photos or videos in a single posting, which viewers can swipe through. If you’ve got a video that’s longer than 1 minute, try chopping it up into separate clips, each no more than a minute long. You should be able to do this by editing the video within your phone’s camera roll and saving each section as a new clip.


Then, upload the clips sequentially into a carousel post. To create a carousel, tap on the carousel icon (it looks like a couple squares on top of each other), and select up to 10 videos to upload.


You can trim and edit each video individually, and change the order of videos, if you want to make more changes once you’ve previewed your carousel.

2. Customize one of our templates that are Instagram-ready

Choose a square template (or any ratio because it's easy to swap between square and landscape and vertical in Animoto), update the messaging to fit your need, add your photos and video clips, choose the right song from our library of commerically-licensed music, and just like that, you've created a video that's the ideal length for your Instagram feed.

Try a template from our Weekly Series collection: #mondaymotivation, #tiptuesday, and #wellnesswednesday.

Instagram Story Video Length

Instagram Story Video Length: 15 seconds max per Story card

For Instagram Stories, you’ve got a 15-second limit per individual Story. However, if you upload a video that’s longer than 15 seconds, they will chop it into 15-second pieces for you. However, from our own experimenting, it seems you’ll only get four 15-second pieces, so this only works for videos up to 1 minute.


For videos longer than a minute, you’ll have to chop the videos up yourself, which you can do on your camera roll, similarly to what we showed you above. There are also apps that’ll do this for you, like CutStory, or Instasize.

If you’re shooting your Instagram Story live in the Instagram app, you can shoot up to ten 15-second Stories in a single take.

Pro Tip: Use a customizable Animoto template You can easily create vertical videos for Instagram Stories for free in Animoto. Get started with one of our many templates or start from scratch.

Try our New Post Teaser template to bring your followers back to your Feed for fresh content.

We also have a free iOS app that's perfect for Instagram Story creation. Download today to get started: Animoto: Social Video Editor.

IGTV Video Length

IGTV Video Length: 15 seconds - 10 minutes (up to 1 hour for some accounts)

Posting to IGTV? You’ll be able to upload videos that are between 15 seconds and 10 minutes long. If your account is verified or you’ve got an account with a lot of followers, the upload limit extends to 60 minutes.

To learn more, check out our Complete Guide to IGTV Video.

Instagram Live Video Length

Instagram Live Video Length: Up to 60 minutes

Finally, when it comes to going live on Instagram, you’re limited to 60 minutes per live stream. However, when you hit the 60 minute limit, you can go live again for another hour after that… and another and another. Just keep an eye on the time so you’re there to restart when your live session ends.

And there you have it! If you’re looking to get started with video on Instagram, find out how you can start making Instagram videos with Animoto and check out our blog post on 5 reasons to use video marketing on Instagram. Happy video making!

RELATED READING: How to do a livestream on Instagram

Instagram Ads Video Length

Instagram Feed Video Ad Length: 3 seconds - 120 seconds

Instagram Story Video Ad Length: up to 120 seconds

If you're experimenting with running ads on Instagram, video ads can be between 3 and 120 seconds.

Instagram Story ads are a little more complicated, because they can be made up of several cards. Each card can contain up to 15 seconds of video or a single photo displayed for 5 seconds. An ad can contain up to 10 cards, but only the first 3 will display within the Instagram Story feed. After that, viewers will have to opt into watching more with a tap.

Check out our Complete Guide to Instagram Story Ads or get The Simple Formula for Creating Videos That Stand Out on IG Stories.