After discovering a new product or service, 67% of consumers visit the brand’s social media first. That’s a 9% increase from 2019.
74% of consumers visit social media more than once a day, with 64% watching social videos at least once a day.
Consumers said the top 3 reasons they follow a brand on Instagram are for info about products/services, entertaining or funny content, and inspirational content.
Animoto surveyed a representative sample of U.S. adult consumers, and adult marketers at companies that have created at least 2 videos in the past year to learn about social media and video marketing practices. The web-based survey was fielded August 11, 2021 through August 19, 2021, with a sample size of 500 consumers 18 years or older and 500 video marketers (at companies of 3 employees or larger). For each survey, the margin of error was 4.4%.