Sometimes you need a landscape video; sometimes you don’t. And sometimes when you’re posting your video in more than one place, you need both. That’s why we’ve updated our Marketing Video Builder to let you easily change your video’s aspect ratio. Now it’s possible with a few simple clicks to go from landscape to square and back again.
To change your video’s aspect ratio, click on “Ratio” on the left-hand side of your screen. Select the aspect ratio you’d prefer — either landscape or square — and all the blocks in your project will be converted.
Once you change your aspect ratio, it only takes a few moments to adjust text and images to suit your video’s new look. You can also make two versions of the same video — one that’s landscape and one that’s square — to use in different locations. To do this, just make a copy of your original video.
Not sure which aspect ratio works best for what you need? Here are a few pointers to help you:
Square videos take up 78% more space in the mobile news feed and get more clicks and better engagement. So they’re a better choice for videos you plan to post on social media.
Though we love square videos, there are some cases where you might want to stick to landscape.