Video is a dynamic, engaging medium to express your message. However, the way your audience views your video can impact whether your message is actually received. The solution? Text.
Adding text to your video can make it more accessible, more digestible, and more successful. In fact, 85% of Facebook videos are watched without sound, while 93% of Twitter videos are watched on mobile, according to Buffer. That said, the look of your text matters almost as much as the words you choose to include. In this post, we’ll share our top five tips for adding text to your Animoto videos.
To help you optimize your videos for all viewers, we’ve rounded up a few tips for using text in your videos. Let’s dive in.
For users on our Professional Plus plan, branded videos are just a few clicks away with custom font upload. For all other users, choose a font from our library that most closely matches the tone of your brand.
You can also make your text on-brand by changing the colors to match your brand colors, made even easier with Saved Brands. Want to upload your font and create multiple Saved Brands today? Upgrade to the Professional Plus team to get started.
Keep in mind that lots of people will be watching your video on a mobile device, so make sure the text is large enough to be legible on a small screen. Try previewing your video on your phone to make sure the text looks good.
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Remember that you’ve got both title and subtitle fields in Animoto, and you can split your text between them for effect. For instance, when sharing a stat, try putting a big percentage in the title field with the rest of the stat in the subtitle field to make the number stand out.
It can be distracting if your text changes size from block-to-block in your video. Use the universal Text Size slider, found under the Design tab in the toolbar, to make the text the same size throughout your video. Then, feel free to revisit each block to make a certain portion of your text a little larger for emphasis.
Get your point across in as few words as possible. Keeping it short will speed up the pace of your video and keep your video less text heavy and more engaging.
Ensure everyone can see what you have to say by adding a contrasting highlight behind your text. Try out our different Text Styles that include a highlight like Brush Strokes, Notebook, or Transparent Highlight, or select one without a highlight and try out our Legibility tool, intuitively adding a dark or light backdrop depending on the color of your text.
Alternatively, you can use the negative space in your images and video clips as a built-in background for your text. You can also try out our split-screen video block, selecting a color to fill half of the screen and overlaying your contrasting text.
Use these tips to start creating videos designed to perform, then share your final product in our private Facebook group, the Animoto Social Video Marketing Community.