News & Features

Everything You Need to Know About Animoto 3 Beta

Megan O'Neill


Animoto just got a whole lot easier to use. Animoto 3 Beta gives you more flexibility and freedom to create your videos, with a clean new interface to work in. You probably have questions, and we have answers.

In this post, we’ll tell you everything you need to know about Animoto 3, including a tour of the fancy new features, instructions on how to opt in and out of the Beta, and how to get in touch with your feedback and questions.

Animoto 3 Beta

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Say hello to Animoto 3!

We created our original marketing video builder, now called Animoto 2, back in 2016. The product was designed to make it easy to create marketing videos that stand out on social media. But a lot has changed in the past four years.

Social video has become more than a nice to have—it’s now an integral part of small business marketing, and a powerful form of online communication. We took a hard look at how we could best help our customers tell their stories with video in 2020 and beyond.

We realized that in order to deliver an even easier and faster video creator, we needed to make some dramatic changes. We spent months researching, developing, and conducting countless interviews. We took what we learned and reimagined and redesigned the entire Animoto experience from the ground up.

Animoto 3 is a faster, easier way to make videos that get you noticed. It’s a brand new version of our marketing video builder, built based on your feedback.

Animoto 3 is built to be fast, easy, and flexible for you, with loads of customization options and new features. It’s also more powerful under the hood. That means our developers and designers can produce even more exciting features going forward. We’re really just getting started.

Animoto 3 Beta is your chance to be among the first to try out the new experience, and we think you’re going to love it!

New features to get excited about

When you opt in to Animoto 3 Beta, here’s what you'll get access to:

  • Vertical videos: Reach more people with videos formatted for Instagram & Facebook Stories. Save time by creating a single video and quickly producing it in landscape, square, and vertical formats. Then share across all of your social channels.
  • New video styles: Create even more stunning videos with brand new professional motion graphic designs. Add excitement to your videos with fresh animations and transitions.
  • New media layouts: Choose from dozens of new layouts that showcase photos, video clips, and text together in one visually stunning block.
  • Dynamic text animations: Grab attention on social with stylized text that makes your message stand out. Get more control by mixing and matching text and video styles.
  • Flexible text placement: Say goodbye to the text grid! With Animoto 3 you can place text anywhere in frame, so your images and text can work together better than ever.
  • Themes: Choose from 27 new themes designed to help you set the mood of your video in a single click. Curated by expert designers, each theme takes a recommended style, font, and color combination and applies it to your video.
  • Easy undo and redo: Feel free to exercise your creativity. Easily try things out and go back with a click if you change your mind.
  • Auto-Save: Create and edit with confidence. Animoto 3 automatically saves your video in real time, so you no longer have to worry about losing any changes you’ve made, or stop working to save your project.
  • Ready-to-produce video templates: Add your logo, your text, and you’re done. Feel free to swap in your own media, or leave the template images and clips in place. All photos, designs, and video clips are now included.

How to get started with Animoto 3 Beta

Before we officially launch Animoto 3, we’re making it available to you to try! To opt in to Animoto 3 Beta, simply log into Animoto and click on Join Animoto 3 Beta.

Join Animoto 3 Beta

When you opt in to Animoto 3 Beta, there are a few things you should know:

  • You can open Animoto 2 projects in Animoto 3. When you do, we’ll make a copy of your project. The original version will be retained and can be opened in Animoto 2, should you decide to opt out of the Beta.
  • Joining Animoto 3 Beta does not affect your existing videos. All of those videos will remain in your account, and links you've already shared to those videos will remain active.
  • Just like with Animoto 2, you will not have the ability to open Memories videos in Animoto 3. Videos created with our legacy product can only be opened with our legacy product.
  • If you decide to opt out and go back to Animoto 2, you will not be able to open Animoto 3 projects. You will, however, still be able to watch, share, and download videos created with Animoto 3.

Want to switch back to Animoto 2?

Once you’ve tried Animoto 3 Beta, if you want to change back to Animoto 2 for any reason, you can do so for a limited time. Just know that once we officially launch Animoto 3, Animoto 2 will no longer be available.

In the meantime, to leave Animoto 3 Beta and go back to Animoto 2, simply click on Back to Animoto 2 on your My Videos dashboard. You’ll be given a short survey asking why you’re going back. We’d appreciate you filling it out so we can learn from your feedback.

Tell us what you think

Speaking of feedback, we’re only just getting started, and your feedback is essential to making Animoto the best that it can be.

To get in touch, contact our Customer team directly at with the subject line “Animoto 3 Feedback”. Our team will be standing by to listen to your ideas and to support you as you create new videos. We also invite you to join us in our Facebook group, the Animoto Social Video Marketing Community, where you’ll find feedback and support from fellow creators, and guidance from our team.