This blog post was written by our friends at Instapage.
From laugh-out-loud TV sitcoms to viral clips of heart-pounding stunts that draw viewers to the edge of their seats — the medium has something for everyone, including marketers.
They, and business owners everywhere, have discovered over the last few years that video can do more than just captivate audiences. It also has the power to persuade them. Which is why it comes as no surprise that more and more businesses are incorporating video into their landing pages.
But you can’t just haphazardly throw a video on your landing page. For them to fulfill their potential as persuasive juggernauts, they need to be integrated the right way. Here’s a brief checklist to make sure your video performs to its potential on your landing page:
Have you seen promising results with video landing pages? Are there any tips you’d add to this list? Let us know in the comments!