Video is the Sales Enablement Tool that Your Team Needs

Did you know that in 2023, sales teams created nearly as many videos as the marketing team. Why? They needed to find a way to connect with and educate their teams, and video was the perfect sales enablement tool to do it.

As sales teams become more and more distributed, providing timely and memorable trainings gets even harder. Only about 37% of internal emails are actually read, meaning your message likely isn’t making it through. So instead of gathering teams in person or sending more forgettable emails, sales teams use video to streamline their sales enablement programs and provide their teams with more engaging and impactful content. And you can too!

In this blog, we’ll show you:

• The power of video for sales enablement
• How to create professional sales enablement videos
• How to add video and other sales enablement tools into your curriculum
• Examples of engaging and effective sales training videos
• How to measure your success

The best part? There’s absolutely no equipment or experience needed! Just use the tips below, select a free template, and use our training video maker to get started.

Want tips for making powerful sales prospecting and pitch videos? Check out this blog!

The power of video for sales enablement

Loads of businesses use video as their primary tool for communication and connection. The combination of visuals, sound, and interactive elements, video makes your communications much richer and eliminates any room for misinterpretation. When it comes to sales enablement, these factors also make video more effective and engaging by appealing to different learning styles. From beginning to end, you can use video to command attention, ensuring your teams are not just aligned but truly empowered.

Video also makes it much easier to deliver complex information in a digestible way. Many of the intricate concepts, product details, or sales techniques that you need to share with your team can be overwhelming through text or static presentations. With video, these topics can be brought to life through demonstrations and real-world examples. Learners can witness scenarios in action, making it easier to understand and apply these concepts in the field.

Just look at this example to see the power of video in action:

No matter how full your sales team’s calendars are or how far away they may be, you can reach every member of your team with consistent and engaging content.

Creating training videos doesn’t have to be difficult or time-consuming. With a user-friendly video maker and your own custom templates, you can make video your go-to sales enablement tool.

Creating successful sales enablement videos

Information sharing is extremely important for sales teams. They all need to know what clients are looking for, what they respond to, and how your team can inspire them to take action. With video, anyone can efficiently share information on the latest products, processes, and key updates.

We’ve shared some examples and templates below to help you get started. Popular types of sales training videos include:

• Trainings for new processes and products
• Demos
• Explainers
• Onboarding and welcome videos
• Presentation videos
• Meeting recaps
• Sales prospecting and pitching videos

Crafting an impactful training video mirrors the steps you’d take to craft a compelling sales pitch. From a well-structured script to engaging storytelling, the key lies in conveying information concisely while maintaining the audience's attention. Here are the essential elements of high-quality sales enablement videos:

FOUR INGREDIENTS OF SALES ENABLEMENT VIDEOS

1. Clear and compelling script:

• Develop a concise, well-organized script outlining key training points.
• Use stories, real-world examples, and anecdotes to make your content relatable and applicable.
• Provide clear and actionable next steps to propel your team forward.
• Include an agenda and a summary to emphasize key learnings.
• Use your script for voice-overs or webcam recordings to stay on track.

2. Engaging content:

• Break down information into digestible segments with text, images, graphs, and video clips.
• Tailor the format and style based on the audience's characteristics, like department, seniority, geographic location, product segment, and more.
• Experiment with role-playing scenarios, screen recordings, case studies, and interactive elements.

3. Professional video production:

• Ensure good natural lighting for a professional look.
• Invest in decent audio equipment and use basic editing tools for enhanced flow.
• Include brand elements like logos or color schemes for a professional touch.

4. Accessible recording tools:

• Use readily available tools like smartphones, basic cameras, or webcams. This will make video creation more accessible to other members of your team.
• Leverage screen recording for software demos, tutorials, and virtual training sessions.

Examples of engaging and effective sales enablement videos (and templates!)

So let’s see some of these best practices in action! Below are eleven examples of successful sales training videos. Below each video preview, you’ll see a button to customize the same template. Just click and sign up for a free Animoto account to create your own personalized video in minutes.

Training videos and how-tos

This template is a great starting point for training videos of all kinds. It has a perfect balance of text and images to concisely and effectively educate your audience without overwhelming them.

This next template is extremely versatile. It can be used to explain simple tasks such as setting up your laptops, navigating your CRM software, and more. Customize your video once then add it to your saved templates to easily create new tutorials with your brand, logo, and music already in place.

For tutorials and trainings that require more visual examples, check out this template! You can use it to teach your sales team how to safely and confidently use all the products they’re selling.

Demos

Instill confidence in your sales team by providing them with the knowledge and skills to effectively use and demonstrate the products they sell. Demo videos not only guide your team on product usage, it also teaches them how to showcase it to potential customers.

Similarly, this video is a great example of a demo for a digital product. You can record your screen and webcam simultaneously to show your team exactly where to go and what to do, while explaining it to them step by step and click by click.

Onboardings

Fast track your onboarding process by preparing new members with everything they need to know to get started! This personalized video shows new hires exactly what they need to do within their first days on the job. That way you can offer a consistent onboarding experience where new hires can work independently and you can spend more time on your other tasks.

Your sales team needs to thoroughly understand and believe in your unique value proposition before they can convey it to your customers. This video lays out your value props one by one so that your team can reference and fully understand what makes your company or product so useful.

Presentations

Giving presentations can be difficult, especially when your teams’ calendars are full. Instead of waiting for everyone to get on the same page or in the same time zone, you can record and share a virtual presentation using screen and webcam recordings!

If anyone misses out on an important internal or external in-person meeting, you can get them all caught up with a recap video. These videos are easy to throw together and update so that your entire team stays up to speed and informed.

Team appreciation

Finally, don’t forget to say thanks to your team after a long quarter! This is a simple but powerful way to show your team your appreciation for them. Just add their photos and a personal message from you to make it hit home.

Integrating video into your sales enablement program

Ready to make the jump to training videos? Integrating video into your existing sales enablement program is easy. One strategy is to leverage videos as pre-work assignments, offering participants an introduction to key concepts before formal training sessions. This primes them with foundational knowledge so they can focus on more interactive discussions and practical applications during the next session.

If you still want to train your teams in person, you can use video to re-engage and excite your audience. Demos and videos that show real-world scenarios can foster a much deeper understanding and skill acquisition than simply telling them about it.

You can also use videos post-training to make key takeaways stick! These videos can be watched again and again so your team can continue learning at their own pace.

Lastly, because videos are much easier to edit and tailor, you can create personalized feedback videos via webcam for each individual. This personalized approach not only makes your feedback more impactful, but it helps to form a deeper connection, reducing burnout and turnovers.

Measuring the impact of sales enablement efforts

Clearly, you’re no stranger to a little trial and error and optimization! The more you evaluate, the more opportunities you’ll find to edit your videos and better support your sales team. So once your videos are out in the world, check in and see how you can make them even better.

Employee engagement is a pivotal metric that gauges how effectively your videos capture the audience's attention and maintain interest. High engagement levels indicate that the content is resonating with your sales team.

Knowledge retention is equally essential, as it reflects the effectiveness of the training in imparting key information. You can measure your team’s knowledge retention through quizzes, assessments, or post-training evaluations to identify areas of strength and opportunities for improvement.

Ultimately, this continual training and education will have a positive impact on your sales performance. Continue to monitor changes in conversion rates, deal closure timelines, and revenue post-training to see your program's impact on the bottom line. You can use surveys, interviews, or focus group discussions with sales representatives and managers to get more in-depth feedback.

Add Animoto to you sales enablement tool box

Do more with less of your time. With video, you can train your sales team with the content they need to know, in the format that they want to learn. And with Animoto, anyone can create a professional video.

Use any of the templates listed above to get started. Then, build and apply your unique saved brand to make all your videos on-brand with a single click. It’s really that easy!

Get started for free and empower your team today.

SALES ENABLEMENT FAQS

What does sales enablement mean?

Sales enablement refers to the process of equipping sales teams with the tools, resources, and knowledge necessary to effectively engage prospects and close deals, ultimately driving revenue growth for the organization.

What are sales enablement tools?

Sales enablement tools are resources, often digital, designed to support sales teams in various aspects of their workflow, including content creation, customer engagement, and performance tracking. These tools, like training video makers, aim to enhance efficiency and effectiveness, ultimately driving sales growth and revenue.

How does sales enablement work?

Sales enablement works by providing sales teams with the tools, resources, and training needed to effectively engage with prospects and customers throughout the sales process. These resources empower sales professionals to deliver personalized and impactful interactions, ultimately leading to increased conversions and revenue.

Where does sales enablement sit in an organization?

Sales enablement typically resides within the sales or marketing departments of an organization, often working closely with both teams to align strategies, content, and resources to support the sales process and drive revenue growth.