Business

4 Video Marketing Tips for Mother’s Day

Lucas Killcoyne

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Mother’s Day is a huge marketing opportunity for many businesses. We’re here to help you plan ahead and make the most of this hallmark holiday with a collection of Mother's Day marketing tips and ideas for videos you can create easily. Let’s jump right in!

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Tip #1: Use a video template

Templates are your jump-start into quick, professional video creation. All you have to do is update the imagery and message to customize any of our templates for Mother’s Day. Remember that you’re free to change up everything from the photos and video clips to the text, colors, font, and even remove our logo and add yours when you upgrade to a paid plan.

Gift Card Promo template

To make a video using our Gift Card Promo template, simply add the details of your promotion and your logo, and you're good to go! Here's what the template looks like in action.

Find Us Online template

Make sure Mother's Day shoppers know where they can find you online. That way, even if your customers can't make it to your storefront, they'll still be able to make a purchase. The video below was adapted from our Find Us Online template, which shares your website and social handles as well. Edit your own version with Mother's Day messaging and imagery, and you'll be done in minutes.

Mother's Day Card template

Our Mother's Day Card template is an easy option to celebrate all of your customers who are moms on Mother’s Day. Simply edit the text to say thanks for all that they do, let them know about the special deal you’re offering just for moms, or include a quote about moms. Check out our blog post of quotes for Mother's Day for a bit of inspo.

Tip #2: Think beyond the sale

Not every Mother's Day video has to be a sale. There are lots of ways to get your business out there with video, without marking your prices down. We've put together a few examples.

Share quotes from happy customers

There are lots of ways you can use quotes in your videos. One of the best ways for businesses to use quotes is by sharing positive customer reviews. Highlight a line from a happy customer’s review of a product or service you’ve sold as a Mother's Day gift in the past with our Product Testimonial template. Or, share a review from a happy mother who loved her gift. Testimonial videos are a fantastic way to build trust and get new customers comfortable doing business with you.

Send best wishes to all the moms

There’s no harm in going with a straightforward holiday greeting, but before you do, consider what sort of spin your business, and only your business, could put on it. What will feel unique to your brand and be memorable among the other Mother’s Day messages your customers will inevitably encounter?

Get started with our Mother's Day Greeting template, built with imagery of a mother and daughter that you can easily swap with photos of your customers to make them feel appreciated, or photos of your own mother to let viewers know how much you love your mom.

Create an virtual event announcement

Even if Mom is staying home this year, she can still attend a virtual event with the kids. Consider hosting and promoting an event to take advantage! Our Virtual Event Promo template can help you get started.

Tell your brand's story

Like we said, Mother’s Day is a huge deal for shoppers. Give potential customers a reason to choose your business over other options with a video telling the story of why you do what you do, and why you're the best option when shopping for mom.

Create an eye-catching video telling your brand's story with our Service Brand Story template, and use our interactive worksheet to write your story's script.

Tip #3: Use stock images and video clips

An engaging visual can make or break a marketing video, and Mother’s Day promos are no exception. If you don’t already have the luxury of a library of industry-specific media to pick and choose from–which most people do not–stock images and video clips are the way to go.

Did you know that you've got access to a library of over 1 million stock photos and video clips from Getty Images right in Animoto? Search for Mother's Day-related terms to find the right imagery for your video.

Tip #4: Make sure your videos are on-brand

One of the best practices for not only getting your videos viewed but getting them recognized is applying your brand identity. Your brand identity includes your set fonts, colors, and logo, as well as your brand’s purpose, promise, and personality, also known as the 3 P’s of branding.

Not quite sure how to define and use your 3 P’s? Check out our blog post all about telling your brand story, including an interactive worksheet designed to help you navigate the 3 P’s. Then, create a video telling your brand story, including why you’re the right business to make Mom feel special this year.

Our Service Brand Story and Product Brand Story templates can help you tell your unique story in minutes.

Looking for even more inspiration, plus feedback on your Mother’s Day marketing videos? Join the Animoto Social Video Marketing Community on Facebook. We can’t wait to watch your videos!