Video Ideas

6 Easy Instagram Story Ideas for Mother’s Day

Megan O'Neill


Mother’s Day is coming up and Instagram Stories can be a fun place to celebrate—whether you’re celebrating your own mom, your customers that are moms, or you’re promoting a sale for moms.


To make your life easier, we’ve rounded up five quick and easy ideas for Stories you can create for Mother’s Day. Plus, we’ve included examples that you can easily create yourself using the Animoto: Social Video Editor iOS app, which you can learn more about here.

It’s not too late to create a collection of mom-inspired quotes, a last-minute video to promote your business, or get inspired by one of our other ideas. Let's dive in!

Idea #1: Last-minute gift promo

Did you know that Mother’s Day is the second leading holiday for consumer spending? Remind followers to think of you when they look to get a gift for Mom. Share a promo in your Instagram Stories, showcasing your products or a discount you're offering.


Idea #2: Gift cards

Help out shoppers who aren't sure what to get Mom by suggesting a gift card. Mom can use it later on, and your gift giver can make sure the recipient gets exactly what she wants.

Create a video like the one below, then add any info that might make it even easier for your followers to shop with you.

Mother's Day Gift Card

Idea #3: Celebration of your customers

Celebrate all the moms that follow you—and the moms of your followers—by giving them a shoutout in your Stories. Ask them to share how they're spending Mother's Day this year and offer a chance to be featured in your Stories. This example was created using the Customer Call Out template in [the app](



Idea #4: Trip down memory lane

Give your followers a glimpse into your personal life with a quick compilation of photos featuring your mother or yourself with your own kids. If Mom is on Instagram, tag her too to make her day.