It may be the shortest month of the year, but February offers plenty of opportunities for you to market your business on social media and beyond. In this post, we’ll share our list of the holidays you need to know about, and how to make the most of them with easy-to-use Animoto templates.
To start, think about what your goals are for your business this month. Are you promoting a sale? Aiming to engage your audience? Or simply working on establishing a more consistent social media presence?
Next, decide which holidays make sense for your business, and create a checklist to plan which videos you’ll make this February. Then, keep reading for some more in-depth ideas, including the Animoto templates that’ll get you started.
Looking for even more inspiration for this month? Check out our Year of Video Ideas for 24 videos you can create at any point this year.
The earlier you get started creating your videos, the more prepared you can be for the holidays themselves. From brand awareness to sale promotion, February’s holidays will give you the chance to market your business in unique ways with video.
February is Black History Month, offering up 28 days of opportunities for further education, advocacy, and action in support of racial justice and equality. There are countless ways to participate this month, from supporting black-owned businesses, to sharing the history of Black History Month, and encouraging your followers to donate to organizations like the Black Lives Matter Movement.
Share all of the ways you’re practicing anti-racism this month with video, and encourage those in your own community to move toward a place of inclusivity with an Impactful Quote video.
Love it or hate it, Valentine’s Day is one of the busiest times of the year for businesses, and you can and should be participating with video marketing. Promote your business on one of the busiest consumer holidays of the year, then be sure to make the most of your Animoto account by making virtual Valentine’s Day cards for the ones you love.
Check out all of our Valentine’s Day templates and try searching terms like “valentine” and “love” in our Getty Images stock library to make your video stand out.
During this season of romance, remember that love looks different for everyone. Use this hallmark holiday to celebrate equality and encourage your followers to support the LGBTQ+ community.
Use our Call-To-Action Quote template to send a message of unity and love, and to share which organizations your followers can support this month.
Wondering how Presidents’ Day got its start? Use our Educational Presenatation to brush up on the history of Presidents’ Day to share with your friends, family, students, and followers.
Everyone loves a good sale, and Presidents’ Day always delivers on deals. Running a big spring sale at your business? Spread the word with the Online Sale template.
Valentine’s season isn’t just for romance, share what you’re passionate about with your followers through video. This is a great way to both express your interests and hold yourself accountable for sticking to your New Year’s resolutions.
Resolved to do more reading this year? Use the Book Report template to sum up your favorite novel, whether it be for school or for fun.
We know that coming up with ideas can be one of the hardest parts of marketing your business on social media, and we hope this article helped! If we missed any important holidays here or if you have anything to add, let us know in the comments!
For more video inspiration, as well as feedback on your videos from fellow creators, join our private Facebook group, the Animoto Social Video Marketing Community.