Your Guide to Video Presentations: Ideas, Benefits & How-To

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations, on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week, viewers retain 95% of a message conveyed through video.

Whether you're in the office or sharing your screen remotely, here's why you should opt for video presentations, along with 11 creative video presentation ideas to kickstart your journey.

What is a video presentation?

A video presentation combines graphics, videos, images, narration, and text into a dynamic format. It utilizes animations to captivate viewers' attention and ensure message retention. Unlike static slideshows shared via screen sharing, a video presentation offers a more immersive experience.

Why should you make a presentation video?

Most people tune out of traditional presentations after just 10 minutes. In a world where attention spans are fleeting, video presentations offer a compelling solution. Here are five reasons why they're worth considering:

1. Videos are easy to digest

Videos distill essential content into a concise and digestible format, eliminating the need to sift through lengthy reports or slides.

2. Videos capture people’s attention

Dynamic animations, screen and webcam recordings, music, and narration hold viewers' attention, fostering engagement throughout the presentation.

3. Videos are persuasive

Video adds a level of polish and credibility to your content, making it more persuasive for pitching ideas or products.

4. Videos are time efficient

Short-format videos allow for the efficient delivery of information, catering to modern audiences accustomed to consuming content quickly.

5. Videos are accessible anytime, anywhere

Video presentations offer flexibility, enabling team members to access content at their convenience, irrespective of time zones or locations.

Types of video presentations

Video presentations come in various forms, each serving a specific purpose:

• Informative: Ideal for sharing updates, campaign results, or client communications.
• Demonstrative: Perfect for product demos or tutorials, both internally and externally.
• Persuasive: Effective for pitching ideas or products, leveraging stats, testimonials, and promotional offers.
• Inspirational: Motivating audiences to take action through personal stories, quotes, and voice-over messages.

11 creative video presentation ideas

1. Sales presentation

Share statistics, testimonials, and quotes that illustrate the unique value of your product or business. The Company Values template, made in partnership with Linkedin, is modern, professional, and powerful. Use it to kick off a sales presentation and bring in some new clients.

2. Product presentation

Showcase your unique product portfolio in one video. With the Product Demo template, you can easily add in pictures, videos, and screen recordings of your product and bring them to life with upbeat music and animations. It’s a great way to hook new customers in and make them want to shop for more.

3. Promotional video

Create a trendy promotional video in minutes with the New Product Intro template. Share the news of your limited-time promotion on multiple platforms by reformatting to a mobile first, square, or landscape orientation with the click of a button.

4. Explainer video

Want to demonstrate the unique value proposition of your product, service, or business with one video? The Simple Product Explainer template takes your customer on a journey with colorful animations, stock video, and customizable text boxes.

5. Q&A session video

Chances are, if your employee or customer has a question, others are likely to have the same question too. Collect FAQs and share the knowledge with a quick Q&A style video.

6. Employee onboarding video

Onboarding booklets and intranets can be tough to sort through. Make a great first impression for new employees with an onboarding video. In addition to welcoming them to the company, you can share helpful tips to get them caught up to speed. If you work in a remote setting, you can also try adding a message with Voice-over to make a more personal connection.

7. Employee training video

Whether you’re introducing a new process to your team or a new employee, everyone could use a step-by-step video to have in their back pocket. The Workplace Step by Step template is easy to customize with screen and webcam recordings, screenshots, voice-over instructions, and more. Rather than teaching each employee one-on-one, make a shareable video that can be paused and replayed to learn a new process.

8. Welcome to the company

Want to get off on the right foot with a new employee? Introduce them to the company and vice versa with a personalized welcome video! This helps set the tone for the rest of their time at the company and makes a memorable first impression.

9. Educational presentation

Educate your team or client on the industry with an educational presentation video. This Industry Insights template is a great place to add statistics, charts, and unique findings about a topic.

10. Quarterly or annual report video

Shake up your usual end-of-quarter presentation by transforming your findings into an engaging, attention-grabbing recap video. Not only does this wrap up the previous quarter, it kicks off the next one with more energy and excitement than any dense report could.

11. Event presentation

Have an upcoming event? The Webinar Event Promo template is a great way to get the word out! Videos are more likely to be shared than other content and will help make the details of your event stick. You can use it for anything from webinars to happy hours to increase your turnout.

10 Video presentation tips to boost engagement

Here are ten tips to enhance your video presentations:

• Use a video presentation maker: Make your life easy by starting with a template and video presentation maker.
• Write a video script: Plan your content meticulously to stay focused and concise.
• Keep it simple: Avoid cluttering your presentation with excessive text or animations.
• Introduce yourself and your brand: Set the stage by briefly introducing yourself and your brand.
• Create an impactful intro and outro: Hook your audience from the start and leave a lasting impression.
• Add audio narration: Personalize your videos with voice-over feature to connect with your audience. You can even take it one step further by recording a webcam video where you speak directly to your audience!
• Add background music: Enhance the mood and appeal of your videos with licensed music tracks.
• Ask your audience questions: Foster collaboration and engagement by encouraging audience interaction.
• Incorporate quotes: Use impactful quotes to reinforce your message.
• Use humor: Inject humor to make your content more relatable and engaging.
• Practice before recording: Conduct practice runs to refine your delivery and boost confidence.

Create video presentation with animoto

Animoto offers a user-friendly video presentation maker for creating professional video presentations! Here’s how it works:

• 1. Choose a video presentation template from our library to get started.
• 2. Upload your photos and video clips and then drag and drop them into your presentation.
• 3. Personalize your video presentation with text, animations, and your brand colors and logo to make it truly your own.
• 4. Download and share your video presentation via email, on screen, or to your desired social destination.

Don’t let your presentation time go to waste. With video presentations, you’re more likely to impress and engage your audience and make your information stick.

Which creative and fun video presentation idea do you think you’ll use first? Share your creations with us in our Facebook group, The Animoto Social Video Marketing Community. You can share your videos there for feedback and support or just get inspired by fellow group members.

Video presentation FAQ

How long should a video presentation be?

Ultimately, the length of your video presentation depends on how much content needs to be shared, who you’re sharing it with, and where you’re sharing it. Thirty to sixty seconds is a great starting point; it’s short enough to keep your audience engaged yet long enough to include valuable information.

Are presentation videos better than slideshows?

Video presentations offer more opportunities to excite and engage your audience than static slideshows. Whereas slideshows can become monotonous or predictable, videos keep your audience on their toes with animations, video, narration, text, and images. Viewers claim they retain 95% of a message from videos too! More engagement = better recall.

Where can I find royalty-free background music?

Animoto has a library of over 3,000 licensed music tracks to choose from. You can browse our library and sort by genre, music, artist, and more to find the perfect track for your video presentation.

How to convert ppt presentations to video:

To convert PowerPoint presentations to video, open the presentation, click on "File" > "Export," then choose "Create a Video." Adjust the settings as needed, such as slide duration and narration options, then click "Create Video" to generate the video file. Or, record your screen as you present and save it as an .mp4 file.