Building brand awareness in the local community on Facebook and Instagram
Pure Barre Red Bank is a local fitness studio owned by Melanie Colman and Molly D’Alessio since 2013. Because social video is a growing trend in the fitness landscape, full-service gyms, personal trainers, and boutique fitness studios, like Melanie and Molly's, are having to adapt to compete. And since Pure Barre Red Bank had a built-in audience on Facebook and Instagram, marketing videos seemed like the right way to stand out on social.
As a self-proclaimed fitness enthusiast, health food junkie, mother of two, and studio owner, Melanie had her hands full, but still wanted to find a way to incorporate video into Pure Barre Red Bank’s marketing strategy. She decided to try Animoto Marketing to create a video ad marketing the studio.