Walking the talk with social video
Mari Smith is a Facebook marketing expert and digital influencer based in San Diego, California. She engages her worldwide audience of active fans by publishing Facebook marketing advice for small businesses. As an early adopter and proponent of Facebook Live, and Facebook video in general, Mari knows that video is a must for businesses looking to stand out on the social network. Therefore, she strives to incorporate video into her own content as often as possible.
In July 2016, Facebook updated their algorithm to put more emphasis on video. Mari wanted to share the news — with video, naturally — and needed to do it very quickly, in order to engage with her followers while the news was still relevant.