Business owners are staying home. Customers are staying home. For now, at least, this is the reality of the COVID-19 crisis. As a society, we may have stopped socializing, but we haven’t stopped spending.
According to our survey of over 1,000 consumers, 58% of consumers visit a brand’s social media pages before visiting their website. For the foreseeable future, your social media presence is your storefront.
Whether you’re on online business or if you have a brick and mortar store, now is the time to step up your efforts on social. Here are 4 ways that you can promote your business with video while social distancing.
Your customers will only know about changes at your business if you tell them. Communicate early and communicate often.
Frequent updates will keep your business top of mind for potential customers. This will help increase web traffic and give you consistent opportunities to market sales and new offerings. Moreover, your customers will appreciate being kept in the loop.
Here are a few questions that your customers might be asking that you can answer with social video posts.
When a customer sees your video in the social feed, it should inspire them to consider your business. If a customer visits your social pages with questions, your videos should set their mind at ease.
If customers can’t shop at your business in the same way that they usually can, give them a new way to do so! People want to support the businesses that mean something to them.
If you’ve had to seriously change what you can offer to your customers, or even put a pause on things altogether, consider creating a gift card program.
Your gift card video can:
Gift card sales can help support your business as we navigate uncertain times. They’ll also incentivize customers to return to shop with you once things begin to get back to normal.
You don’t need to reinvent the wheel to encourage customers to make a purchase. Everyone loves a deal. If you’ve hosted sales before, take a look at what’s been successful for you in the past, and rework it for the current moment.
If you’re looking for a jumping off point, our Seasonal Promotion template is a good place to start. It’s designed to grab your viewer’s attention, quickly communicate what you’re offering, and explain why they should shop with you.
As you customize the template, you can make reference to the COVID-19 situation if it feels appropriate, or let your discounts do most of the talking.
While they’re stuck at home, many customers will be more receptive to longer-form webinar-style content. Webinars present an opportunity for you to share your expertise. Craft content that establishes your credibility while simultaneously promoting your offerings.
As you promote your webinar, collect the email addresses of all RSVPs for future email promotions. The content of your webinar should also encourage viewers to make a purchase with your business.
Potential webinars you can create include:
We hope you found some ideas that you’re excited to use on your social accounts. We also want to know what we missed. What are you sharing? What’s been successful for your business? Any surprises? Let us know in the comments. We also invite you to join our Facebook group, the Animoto Social Video Marketing Community, where you’ll find feedback, support, and ideas from fellow video creators.