See how Sue Bryce uses Animoto to easily create share-worthy social videos.
The Goal

Creating share-worthy marketing videos quickly and easily

Videos on social media are important, but fleeting. So even though Sue Bryce can—and sometimes does—invest in a professional videographer, she turns to Animoto when she needs video fast and easy. For Sue, Animoto comes in handy when she wants to post content quickly, without sacrificing style and quality. It lets her create content for social media that get results, without the cost and time that go into professionally shot videos.

The Solution

Adding Animoto to her workflow

Creating videos with Animoto helps Sue streamline her social media workflow. Using photos and video clips shot during a session, she can put together a video in minutes—without using a videographer or time-intensive video editing software.

After uploading her photos and video clips, Sue readies her videos for social media by adding text. Since up to 85% of people on social media view videos silently, Sue makes sure to include text to help her videos stand out. Text lets her make her message clear with or without sound and helps her videos resonate with her audience. She can then post to Facebook, Instagram, or both, multiplying the ways she can reach viewers.

If you are not using video on social media, you are missing one of the greatest marketing opportunities we have as photographers.
Sue Bryce,


The Results

Sue's 5 Es for effective social media marketing

To create her share-worthy marketing content, Sue focuses on creating videos that feature her 5 Es. She wants videos that educate clients about her business, entertain them with stories they connect with, engage them by encouraging interaction, entice them by showing them something they’ll want, and elevate them by speaking directly from the heart. But each of those 5 distinct elements can be broken down into one basic idea—just tell a story that connects with viewers, and they’ll respond. Sue says, “In my years as a photographer, I found that the best marketing I did that saw the greatest results was emotional or storytelling, which had nothing to do with what I was selling.”

Key takeaways

Focus on content that can be created well, quickly
Tell a compelling story
Use big, bold text for silent playback

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