Having heard that square video performs better on social, Andrew turned to this format with the aim of increasing Fundy’s visibility on Facebook, and reaching new customers. He captured screen video of his software and paired it with stock images to create a simple video that would engage with his current audience, and be attractive to new audiences as well.

Andrew created a video ad in under an hour, and at minimal cost with Animoto. Using simple, bold text he was able to demonstrate the versatility of his product, providing his clients with an in-depth understanding of the software’s various functions. The addition of text made for a clear and concise message, even for those viewing with the sound off.