Using Animoto, Sarah easily created a square video, compiling four photos and two video clips that were shot, on their mobile devices, by the teams on the ground in Colombia and Peru. She decided to create a square video because square gets more likes and shares on mobile, where over 90 percent of Facebook viewers are watching. The video clips and photos were paired with text, to capture the attention of people watching with the sound off, and paired with the song “One Brick” by Jennings, from the Animoto music library. The video, which included a call to action to “Donate today,” was posted to Facebook and boosted with $100 ad spend to people with an interest in similar charitable organizations.