Increased visibility on social media
San Jacinto posted the video to their school’s Facebook account and spent $50 to boost it. The video was viewed 7,391 times, which is 4X more views than their non-Animoto videos had been getting. More importantly, their recruitment video was shared over 100 times — a heartening number for a school looking to expand its pool of potential students.
The school continues to use Animoto to share with students and parents, creating videos to advertise events, give glimpses into the classroom, and share important announcements. And San Jacinto is already thinking about how to use video to drive admissions next year.