Mary helped the Berkshire Humane Society create a peer-to-peer campaign through Facebook, which helps verified non-profit organizations fundraise. Peer-to-peer fundraisers encourage supporters to not just donate, but to share content with friends, asking them to donate, too. Mary shared, "It makes sharing your favorite causes on social very easy and quick to do. It’s like sitting over coffee with friends and asking them to pitch in."

A previous peer-to-peer campaign had raised $5,000, but since Berkshire Humane Society needed much more than that to recoup the cost of their water heater, they asked Mary to make a video to amplify this new campaign. Mary developed a moving video focused on a dog named Eddie, and told the story of the organization’s disaster through his point of view.

Once the video was completed, Facebook took care of most of the fundraising details. With just a couple quick clicks or taps, supporters were able to donate on their mobile devices or desktop computers. Berkshire Humane Society then supported the peer-to-peer campaign by posting the video on their main Facebook page, as well as sharing the video in emails and on the shelter’s website.