Boosting and humanizing recruiting efforts
Lever, a recruiting software company founded in 2012, helps businesses with their most strategic challenge: how to grow their teams. A known leader in the hiring platform space, the business knew that to attract top talent, it had to create a genuine connection with prospective employees. The recruiting team wanted to find a way to give potential hires insight into their own unique company culture, brand, and team. Since video helps employers stand out on LinkedIn, Lever decided to give it a shot.