The Goal
Boosting visibility in local community to gain new customers
Core Rhythm Fitness is a boutique fitness and nutrition company based in New York. In a city where there is no shortage of boutique fitness brands, Core Rhythm Fitness needed a way to stand out from the sea of competition. Rodrick Covington, CEO and personal trainer at Core Rhythm Fitness, noticed businesses gaining traction through Instagram Stories. So, he decided to try video ads on the platform.
