Boost engagement and visibility
The brokerage’s Facebook video ad performed significantly better than the company’s previous marketing efforts. Unlike static images, the short video took off, amassing over 32,963 views, 96% of which came from the local New Jersey and New York area. The video was also shared 18 times, further amplifying reach, and making the video well worth the $350 ad spend.
The increased engagement, paired with the boost in visibility, helped put Brothers Commercial Brokerage on the radar for even more local customers. And thanks to Animoto’s quick turnaround time and low cost, the business is planning to make regular video ads on Facebook a big part of their future marketing strategy.