Cyber Week is a huge opportunity for small businesses, and we’re here to help you make the most of it. Between Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday, and the extended sales in the week after Thanksgiving, holiday shopping is about to kick into gear, and now is the time to get prepared.
In this post, you’ll find all the social holidays to be aware of for the month, as well as a plan for a five-video Cyber Week campaign, including templates and inspiration.
Check out the list below for any holidays that make sense for your business to take part in. Then keep scrolling for a Cyber Week mini-campaign that you can use this month, along with templates to simplify the creation process.
Your sale’s success will depend in large part on how many people are aware that you’re having a sale. Cast as wide a net as possible with an extended campaign throughout the month of November, leading up to Cyber Week.
A teaser is a simple and straightforward way to start building anticipation for your sale early on in the month while your customers are still planning out their holiday shopping. At this early stage, you don’t necessarily need to include all the details of your promotion. In fact, by leaving some information to be revealed later on, you’ll encourage your audience to keep an eye on your social pages.
Try using our Annual Sale template to tease the savings to come.
Continue to drum up excitement in the first half of the month by showcasing the products or services that you’ll be putting on sale during Cyber Week. Make sure to include a CTA (call to action) in the video, telling your audience to keep an eye out for more details of your sale in the coming weeks.
Our Bite-Sized Product Intro template will give you a quick framework to highlight your offering.
With two videos under your belt already and Cyber Week fast approaching, it’s time to unveil the sale. We recommend taking a two-pronged approach, marketing to your existing audience with an organic promotion as well as reaching new audiences with a paid ad. We’ll talk more about promoted posts in the next section, but for your organic promo, know you’ll be targeting people who have already visited your brand’s page.
Consider highlighting your most popular offerings with our Holiday Promo template for an eye-catching video designed to grab attention in the feed.
Reaching new audiences is absolutely essential to growing your business, and promoted posts allow you to do just that. Try leading with the sale itself to grab your viewers’ attention in the feed and entice them to stick around to find out more. If you have any more details about your sale on your website or a page where they can make a purchase, you can include a CTA letting viewers know where to go to learn more.
Try using our Black Friday Promo template for your video ad.
When your sale begins, make sure as many people know about it as possible with reminders on your social platforms. It should be easy to understand what you’re offering and how your audience can take advantage.
Create a video to share on Instagram and Facebook Stories that links to an offer in your feed or directly to your brand's website.
Try our Cyber Monday Promo template for an easy vertical starting point for your Story.
Cyber Week is on its way! We hope this post will help you feel well-positioned to take advantage of the holiday shopping rush.
Have a great November. We’ll talk to you again in a month!