Note: This post was written by Mary Marantz. Along with her husband Justin Marantz, she runs the acclaimed wedding photography business Justin & Mary and provides education for wedding photographers.
Lately, we’ve been getting a ton of emails from photographers who are starting to panic a little. It’s November. It’s cold outside. And it’s feeling pretty darn cold in their inboxes, too. Their inquiries have slowed down and all but stopped, and they’re just not sure if they’ll ever book another wedding again. EVER. And they want to know: is there anything they can do?
If you’ve been finding yourself in the same boat as these guys lately, here are ten things that you can do right now to help turn the tides:
Go through your website with a machete and slash and burn. Get everything off there that is outdated, underwhelming, or just plain bad. If I were going to look at it with you in person and you would tell me that you’ve “gotten so much better since then,” then what is it still doing welcoming brand new clients to your website?
Above all, stay cool and keep your wits about you if things slow down. Remember, business is a lot like dating: people can smell desperation a mile away! Rock it out, friends!
Mary Marantz is part of the wedding photography team Justin & Mary, based in New Haven, Connecticut. You can find more of her work on the Justin & Mary website and blog.