Everyone engages with brands on social media differently. This is doubly true when it comes to different generations of consumers. Understanding your customers' social media habits is key to reaching them where they’re browsing and purchasing online. And memorable content caters to your audience's platforms of choice, and their behaviors on those platforms.
Curious how your customers engage with social media? We dove into our Consumer Insights for 2020 to find out. Here are a few highlights from the research:
Want to learn more about your target customer? Check out the infographic below.