20 Inspirational Real Estate Quotes for Customers

Eliza Talvola


Looking to stand out on social media, or just have a couple quotes handy to impress potential clients? We’ve put together a list of 20 real estate quotes designed to connect with clients and offer reasons why now’s the time to buy, or sell.

Take a look and select your favorites, or bookmark this page to come back to. Then, bring your quote to life with a real estate video! Throughout the blog, you’ll find our free real estate video templates so you can create a real estate quote video in minutes.

Jump ahead:

For more real estate video ideas, check out this guide!

Top 20 real estate quotes to boost engagement


  1. “The house you looked at today and wanted to think about until tomorrow may be the same house someone looked at yesterday and will buy today.”
    -- Koki Adasi, Koki & Associates, Inc.

  2. "A home is a place to start your story." -- Anita Renfroe

  3. “Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.”

–Franklin D. Roosevelt, U.S. President

  1. "Homeownership is the foundation of the American Dream." -- Dennis Weaver, actor

10 Inspirational Quotes for your Real Estate Business

  1. “The problem with real estate is that it’s local. You have to understand the local market.”

–Robert Kiyosaki, founder of the Rich Dad Company

  1. “I will forever believe that buying a home is a great investment. Why? Because you can’t live in a stock certificate. You can’t live in a mutual fund.”

–Oprah Winfrey, media mogul

  1. "Home is the starting place of love, hope, and dreams." -- Lana Del Ray, singer-songwriter

10 Inspirational Quotes for your Real Estate Business

  1. “Don’t wait to buy real estate. Buy real estate and wait.”

–Will Rogers, actor and humorist

  1. "Home is where you always want to be." -- Unknown

  2. “A man travels the world over in search of what he needs and returns home to find it.”

–George A. Moore, author

  1. "Real estate is an imperishable asset, ever increasing in value. It is the most solid security that the investor can acquire." -- Robert T. Kiyosaki, founder of the Rich Dad Company

  2. “It’s not about the money, though that’s nice to have. At the end of the day, it’s really about matching the right buyer to the right seller. We’re matchmakers—real estate matchmakers.”

–Valerie Fitzgerald, The Valerie Fitzgerald Group

10 Inspirational Quotes for your Real Estate Business

  1. "Real estate is a long-term game. Don't try to get rich quick. Instead, focus on buying properties that will generate income and appreciate over time." -- Warren Buffett, business magnate

  2. “Real Estate provides the highest returns, the greatest values, and the least risk.”

–Armstrong Williams, entrepreneur

  1. "Real estate is a great way to build wealth and achieve financial security." -- David Bach, financial author and entrepreneur

  2. "A home is more than just a place to live, it's a place to create memories." -- Unknown


  1. "Homeownership is one of the most rewarding experiences in life." -- Unknown

  2. “Home is the nicest word there is.”

–Laura Ingalls Wilder, author

  1. "The only thing better than having a home is sharing it with the people you love." -- Leonard Nimoy, actor

10 Inspirational Quotes for your Real Estate Business

  1. “Owning a home is a keystone of wealth… both financial affluence and emotional security.”

–Suze Orman, financial advisor and motivational speaker

How to use real estate quotes on social media

Real estate video marketing doesn’t have to consist solely of listing videos. A powerful real estate quote can get to the heart of what it means to find your forever home, both financially and emotionally.

Find the right quote

Start by selecting quotes that resonate with your target demographic and align with the values of your real estate business. Whether it's inspirational quotes about the joy of home ownership or insightful statements on the evolving real estate market, a quote can spark new inspiration and hope. Once you’ve found the right quote, perhaps from the list below, you can bring it to life with a video!

Create a real estate video to boost engagement

Add your quote to a real estate video template featuring pictures and videos of an available property, happy new homeowners, or even stock photos that convey the feeling of home. You can even share them in your real estate listing videos to create a compelling narrative around your properties.

Consider making a testimonial video

Your clients may be the source of your most compelling quotes! Consider sharing quotes and testimonials you’ve gathered from satisfied clients. You can ask for them directly, or pull them from social media mentions, online reviews, and communications with your clients. Then, just add your brand colors, logo, and photos of your properties or agents to make the connection with your audience.

Look to industry experts

Boost your credibility and trust by using quotes from well-known industry experts! This shows that you have your finger on the pulse and can help new clients make informed decisions.

Don’t forget about the caption

Struggling to come up with a caption for an About us or Real estate listing video? Use a quote to complement your video and create a story. You can pair a quote about the importance of a welcoming home with the description of a property's living spaces.

You can also use the caption to encourage your audience to share their thoughts or experiences related to the quotes, fostering a sense of community and conversation around your brand.

Improve your ads with real estate quotes

Consider incorporating quotes into your real estate video marketing campaigns to create memorable taglines that leave a lasting impression on potential clients. Through thoughtful integration, quotes can become a powerful tool in your social media marketing arsenal, helping you connect with your audience on a deeper level and differentiate your real estate brand in a competitive landscape.

Create real estate quote videos for FREE with Animoto

Want to add a quote to your next real estate video? Animoto makes it easy. Just choose from any of our free video templates, copy and paste your quote, add your brand, and share away. It’s that easy! Check out our blog for even more inspiring real estate video ideas that will boost your exposure and engagement online.