Is video a part of your holiday marketing plan? If not, it’s time to reconsider. With 93% of marketers saying they landed a new customer after sharing a video on social, video could help your business shine even brighter this holiday season.
Targeted ads are a great way to make sure your videos are hitting their mark and reaching the people most likely to make a purchase with you. We’ve put together some ideas for ads that you can run to reach potential customers this holiday season.
Ready to get down to business? Check out these ideas for a well-rounded slate of holiday ads and greetings, designed to appeal to a variety of potential customers. Create an ad for each idea, or divide your ad spend based on which type of ads your social audience responds to.
If this is your first foray into the world of Facebook/Instagram advertising, or you’re looking for a refresher, check out our blog post on the subject, which has the full rundown on all things targeting with Facebook Ads Manager. If you're already a seasoned expert, we hope these ideas fuel your creativity this holiday shopping season!
Your annual holiday sale is right around the corner, and the time to let potential customers know is now. If you’re promoting your big Black Friday discounts, consider this your chance to spread the word to a larger audience. Include your best, most noteworthy deals, making sure to highlight big-ticket and popular items to pique customers’ interest.
Looking to save a little extra time? Check out our Saved Brands to make video creation even faster and more efficient. With Saved Brands, it only takes one click to apply your brand’s logo, colors, and font to your entire video. Professional plan users can create one Saved Brand, while Professional Plus users can create multiple Saved Brands, making it simple to save and apply your evergreen brand settings or your holiday campaign branding in seconds.
Try out our Annual Sale template to put the spotlight on your hottest sales of the season.
For your next ad, let shoppers know how grateful you are for their support with a warm Thanksgiving greeting. Whether they’ve made a purchase from your business, subscribed to your YouTube channel, or simply liked a post, your video will not only make them feel appreciated but also increase brand awareness right before the biggest spending season of the year.
Use our Thanksgiving Greeting template to express your gratitude and attract attention.
With the Festival of Lights starting earlier than usual this year, it’s time to wish those who celebrate a Happy Hanukkah–while also promoting your gift-worthy goods. Like the gratitude your business expresses at Thanksgiving, sharing a Hanukkah greeting shows that you appreciate the miracle of Hanukkah as well as those who celebrate it.
If you’re in need of Hanukkah-themed media, check out our Select stock library on our Professional plan, featuring 1 million+ photos and videos from Getty Images, or our Premium library on our Professional Plus plan, offering 100 million+ photos and video clips.
Try out our Hanukkah Greetings template to start creating today.
If you’re a small business owner, you know that Small Business Saturday is one of the most important shopping days of the year. In fact, it can have a ripple effect on your business, with 77% of consumers saying Small Business Saturday inspires them to “Shop Small” throughout the year, rather than just for the holidays.
Use video to promote your stellar Small Business Saturday sales and to remind your community (both local and online) how important it is to support small businesses.
Try using our Small Business Saturday Promo template to increase awareness for your own business as well as other small businesses in your local area.
Cyber Monday and the entirety of Cyber Week are like the Super Bowl of online shopping. Use video to build anticipation and get customers excited to spend as soon as the clock strikes midnight on Monday. Include information on your biggest discounts, highlight exclusive offers, and use text, photos, and video clips that incite a sense of urgency.
Bring your Cyber Monday video on-brand by adding your own custom font, brand colors, and brand logo to your video. Discover how easy it is to stay on-brand with our Professional Plus plan and upgrade today to get ready for the holiday season.
Try out our Cyber Monday Announcement template to create an eye-catching video ad easily.
You can also reach new audiences by advertising your Cyber Monday discounts on Instagram Stories. Download the Animoto iOS app or use our vertical Cyber Monday template to create IG Story video ads from your smartphone or desktop computer.
One of the best parts of the holiday season is that your audience for potential customers grows to include anyone purchasing a gift for one of your usual patrons. That said, these sorts of customers will often need a bit more explanation of what you have to offer and why your offerings would be a perfect gift for the person on their list.
Our Bite-sized Product Intro template can work well for videos like this. As you create your video, make clear early on what you’re offering and who the product is for. Your target audience for this ad may not automatically think of your business when they’re searching for gifts, so it’s important that you quickly establish what you have to offer them and convince them to stick around.
There’s nothing wrong with keeping it simple. Your customers have shopping to do, and you have the gifts they need. If you’re running a sale, consider this your chance to share it with a larger audience. Even if you won’t be offering any seasonal prices, your promo video is an excellent opportunity to highlight some of your most holiday-appropriate gift ideas.
You’ll want to make sure you’re including any relevant information about your sale or gift ideas, including what’s being offered, what sort of discount they can expect, how long the sale runs, and where they can take advantage of the offer (online, in-store, etc.).
We’ve got a few tips and best practices for you before you get started on your holiday ads. Let’s dive in:
This is it! It’s time to make the season merry & bright with video. For feedback on your videos from fellow video creators and tips from our team, join our Facebook group, The Animoto Social Video Marketing Community. Happy holidays and very merry video making!